Why B2B Customer Onboarding Falls Short
Artificial intelligence can help, but human connection remains key to lasting relationships
For B2B marketers, customer acquisition is hard enough, with buyers traveling about 70 percent of the way through the buying journey before they contact a sales rep. Now, as a new cohort of B2B buyers takes charge and purchasing by committee grows, the pressure is on marketers to simplify their onboarding strategy.
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