B2B Advertising Doesn't Have to Be Boring
Autodesk and health care advisory Chartis embrace messaging that tugs at people's emotional heartstrings
What's up with B2B branding? More than one-third (34 percent) of B2B marketers say they face greater pressure to prove ROI in the coming year, yet just 14 percent predict they'll put more focus on brand building in the next year, a new survey reveals. This resistance to branded advertising is turning into a major risk.
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