Can Adopting a Cinematic Style Save B2B Marketers from Themselves?
Ricky Abbott, president of Transmission, challenges the industry's assumptions about the most effective ways to produce and distribute original content
Ricky Abbott, president of global B2B marketing agency Transmission, thinks the status quo is untenable for B2B advertising and says marketers needs to embrace more of an entertainment model to serve both existing and emerging customers.
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