SMBs Ratchet Up Their Social Media Presence
Small- and medium-sized businesses are starting to leverage AI to close the content creation gap
Social media continues to be a critical marketing channel for SMBs, yet many companies struggle with creating enough content to feed the maw and measure ROI effectively. To close the gap, SMBs are increasingly deploying artificial intelligence (AI), which can spur content creation and personalize messaging, new surveys reveal.
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