Women's Sports Foundation Sharpens Its Marketing Game | ANA
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Women's Sports Foundation Sharpens Its Marketing Game

Maria Heskin of the Women's Sports Foundation says partnerships can provide a real marketing boon for nonprofits eager to enhance their visibility

Maria Heskin, senior director of marketing and partnerships at the Women's Sports Foundation, has expanded on key partnerships for the nonprofit organization by focusing on awarding financial grants and aligning with niche sports events and tournaments.