What Is the State of Brand Purpose?
New study says that purpose is no longer 'feel good' work but a way to future-proof the business
Corporate leaders have scrambled in the last several years to boost their investments in brand purpose, a new survey reveals. But things have started to stabilize, as corporate leaders begin to thread purpose throughout their entire organization. In fact, 88 percent of corporate leaders say their "impact strategies" help future-proof their business in areas such as talent, customers, and regulation.
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