ESG Communication for Marketers - Virtual | School of Marketing | ANA

ESG Communication for Marketers - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Brands are increasingly turning to their marketing teams to communicate their sustainability story effectively. 96% of today’s consumers say supporting brands who take action on ESG (Environment, Social and Governance) is important, and 78% of employees say they want to work for purpose-led organizations that take action on ESG (Barkley Purpose Up Research, 2022). Meanwhile, ESG criteria are becoming increasingly crucial for investment decisions, with a 55% growth in assets under management in ESG-integrated products in 2021. Marketers that are unable to communicate their brand sustainability story effectively risk losing engagement and loyalty from one or all of these key audiences.
In this interactive workshop, you will explore the foundations of ESG reporting and learn about the growing importance of sustainability communication. You will learn about the types of reporting, the concept of materiality, and how the changing landscape of ESG is making this an area of untapped potential for consumer connection and stakeholder engagement. When ESG is now seen as part of your brand, as a brand leader, marketers need to play a critical role in shaping it.
The skills and frameworks taught in this workshop will support you in co-developing an ESG strategy in line with your brand strategy and key audiences and will equip you to partner with other business functions and lead the communication amplification of your business’s key ESG messages. You will learn to approach any ESG communication strategy with the end goal in mind - stronger brand impact and better (true) brand stories.

Target Audience
This workshop is ideal for anyone involved in the process of ESG reporting or tasked with communicating a brand’s sustainability story, including

  • Brand Leaders
  • Marketing Executives
  • Creative Directors
  • Communication Professionals
  • Content Creators

Download the full benefits here


  • Welcome, Introduction & Overview (10min)
  • Think Like A Whole Brand (20min)
  • Define Audience Needs (30min)
  • Set Your Priorities (30min)
  • Break (10min)
  • Mine the Message (30min)
  • Share the Story (40min)
  • Closing (10min)



Instructors

trainer

Emily Sullivan

Impact, Vice President
BarkleyOKRP

Emily Sullivan is the Vice President of Impact at BarkleyOKRP, one of the largest independent marketing and consulting agencies in the U.S. As an expert in Purpose and Sustainability, she leads the agency's Impact practice.


Emily was instrumental in guiding BarkleyOKRP to become a recertified B Corporation in 2024. In her role, she helps brands create ideas with gravity by embedding purpose and sustainability into their core business strategies. Her work has guided a diverse range of organizations, including Tony's Chocolonely, Suja Life, Elanco, 988 Suicide and Crisis Lifeline, Fruit of the Loom, and Premier Nutrition Company.


Raised in a military family, Emily has a deep commitment to making a positive impact on local communities. She is an advocate for education and communications around sustainable food systems and waste solutions, volunteering for the Kansas City Public School and moderating university lectures around responsible business and impact storytelling. She lives in Kansas City with her husband, two daughters, and a small backyard full of fruits and veggies.