Global CMO Growth Council AI and 2026 Business Planning Session at Cannes, 2025 | CMO Content | All MKC Content | ANA

Global CMO Growth Council AI and 2026 Business Planning Session at Cannes, 2025

This forward-looking session brought CMOs together to explore how AI is reshaping the foundations of business planning. The conversation focused on integrating AI into 2026 strategies while addressing the leadership, governance, and capability shifts required to unlock AI’s full value across the marketing organization.