Cosmetic Criminals: A Cross-Generation Mockumentary | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Cosmetic Criminals: A Cross-Generation Mockumentary

e.l.f Cosmetics created a 15-minute “true crime” mockumentary-style film, showcasing intergenerational cosmetic theft to captivate a cross-generational audiences, fuel demand, and elevate the brand’s cultural relevance.