How eos Rekindled Gen Z's Love Affair with Lip Balm | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

How eos Rekindled Gen Z's Love Affair with Lip Balm

eos Products reclaimed its position as gen Z's favorite lip balm brand through a nostalgia-driven campaign that reunited real couples for a "Second First Kiss."