Unilever Targets Consumers’ "Wants" Instead of "Needs" at Walgreens | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Unilever Targets Consumers’ "Wants" Instead of "Needs" at Walgreens

Unilever partnered with Walgreens to target consumers’ "wants" instead of "needs" with a curated goody bag.