How This Makeup Brand Won the Grammys with a Heavily Tattooed Performer and a Ton of Concealer | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

How This Makeup Brand Won the Grammys with a Heavily Tattooed Performer and a Ton of Concealer

To reintroduce itself, reignite brand awareness, and drive online sales, Cover FX partnered with celebrated singer-songwriter, actress, and model Paris Jackson for the 2024 Grammy Awards.