Pepsodent Helps Fight Tooth Sensitivity During Ramadan | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Pepsodent Helps Fight Tooth Sensitivity During Ramadan

Pepsodent tapped into the cultural relevance of Ramadan to help consumers enjoy traditional Iftar dishes without tooth sensitivity pain. By combining AR gamification, time-targeted creative, and shareable experiences, the brand drove awareness and product adoption with a tech-savvy, food-loving audience.