Tips for a Successful B2B Influencer Brand Trip | Event Recaps | All MKC Content | ANA

Tips for a Successful B2B Influencer Brand Trip

During a session at a December 3, 2025 ANA Members-Only Conference, Mikaela Maloney, senior manager, content and communications at IDEAL Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget.