Meeting Consumers Where They Are: How Healthcare Brands Are Tapping the Power of Creators | Event Recaps | All MKC Content | ANA

Meeting Consumers Where They Are: How Healthcare Brands Are Tapping the Power of Creators

During a session at an April 2025 Influencer Marketing Committee Meeting, Baptist Health and Open Influence shared how hyper-local creators, experiential storytelling, and paid media strategies have helped Baptist Health connect with audiences in meaningful ways and drive awareness around critical health topics.