Leveraging Creators in the Travel Industry: Expedia’s Story | Event Recaps | All MKC Content | ANA

Leveraging Creators in the Travel Industry: Expedia’s Story

During a session at a November 11, 2025 meeting of ANA’s Influencer Marketing Committee, attendees learned how Expedia undertook to make itself a destination for creators’ travel-inspired content from Georgia Goodwin, chief client officer at Digital Voices, Expedia’s agency partner in the effort.