How Stitch Fix Leverages the Full Funnel and Marketing Mix Modeling | Event Recaps | All MKC Content | ANA

How Stitch Fix Leverages the Full Funnel and Marketing Mix Modeling

During a session held during a November 11, 2025 meeting of the ANA’s Influencer Marketing Committee, attendees heard how Stitch Fix revised its approach to the marketing funnel and measuring the results it yielded from the brand and its agency partner, Billion Dollar Boy.