Greg Wright

From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies.

This template was created by an ANA/4As Member Task Force and is provided to help streamline and standardize the RFI, leading to a more efficient process for all parties.

To aid in the drafting and negotiation of AI Tool-specific contract terms, the Association of National Advertisers, along with Venable LLP, has created an “AI Rider” template to help its members draft and negotiate the use of AI Tools in their ad creative service arrangements.

A new ANA survey highlights a gap between what marketers need from measurement and what their organizations can deliver. From data silos to attribution challenges, the findings explain why some teams are turning to external partners — and what might help close the gap.

The ANA’s Greg Wright speaks with Liberty Mutual’s Warren Marenco Chase about the evolving role of in-house agencies, moving beyond the traditional narrative of mere efficiency to uncover their profound strategic value.

The past year has been a rollercoaster for the LGBTQ+ community. We've seen a disheartening trend of businesses retracting their support and bowing to pressure from a vocal minority. This wave of boycotts and backlash has left many feeling disheartened and vulnerable. However, it's precisely during these challenging times that we must stand together, united in our resilience and unwavering in our hope.

TLDR: The secret is in the title of this blog post. “Authentically.” Be authentic: In your actions, in your words, in your financial support, and in your campaigns. Above all, don’t be hypocritical.

The ANA Advertising Financial Management Conference is an event that brings together marketing and procurement professionals to discuss the latest trends and challenges facing the industry. The ANA previously announced the co-chairs for the 2023 ANA Advertising Financial Management Conference, which includes Katherine Freeley, global head media and digital, procurement at Novartis.

The ANA previously announced the co-chairs for the 2023 ANA Advertising Financial Management Conference, which includes Simona Rabsatt Butler, senior director of media, events, and sponsorship at Visa.

During the pandemic there were various reports of bad business practices in the agency search and pitch process. The bad practices were found on both the client and agency side of the process. Many of the bad practices cited in the trade press stemmed from inconsistencies in the agency search and selection process. These bad practices leave both client and agency yearning for opportunities to simplify the process and in turn, benefit the business – and the industry as a whole.

Earlier this week, the ANA released the results from the first LGBTQ+ Marketing Inclusion survey as part of a report on LGBTQ+ Marketing Inclusion, including best practices. The survey results are overall positive with half of respondents stating that had at least one ad that featured an identifiable LGBTQ+ community member in the past year. However, the survey results showed that there is still hesitation from brands to embrace inclusive marketing. Moreover, that hesitation could be hindering brand growth.