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Most CMOs Expect AI to Change Their Role in the Next Two Years
Marketing News November 19, 2025Buckle up. Sixty-five percent of CMOs believe advances in artificial intelligence will dramatically transform their role within the next two years, according to a survey released on Monday by marketing research company Gartner. Brand identity will need significant changes to keep up.
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How Northwell Health Rebuilt Its Tech Stack
Conference Session Videos November 19, 2025In this video, Northwell Health shared its digital transformation journey, detailing how a martech overhaul aligned technology with enterprise strategy, reduced vendor dependence, and empowered internal teams to drive governance, efficiency, and long-term consumer engagement growth.
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Northwell Health’s Blueprint for Martech Independence
Event Recaps October 16, 2025Northwell Health shared its digital transformation journey, detailing how a martech overhaul aligned technology with enterprise strategy, reduced vendor dependence, and empowered internal teams to drive governance, efficiency, and long-term consumer engagement growth.
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Mastercard: How Agentic AI Is Redefining the Landscape
Event Recaps September 8, 2025Mastercard explored how marketers can rethink their role in the evolving landscape of data and AI governance, highlighting the importance of trust, collaboration, and values-driven innovation.
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Why You Need Trustworthy Standards for Your MMMs
Conference Session Videos September 5, 2025In this video from a session at the 2025 ANA Masters of Data Conference, Mutinex discussed the importance of building trustworthy marketing mix models (MMM).
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Why Strong Data Governance Is Important for AI
Event Soundbites August 22, 2025The growth of agentic AI will require marketers to be increasingly diligent about data governance.
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Mutinex Discusses Building Trustworthy MMMs
Event Recaps August 20, 2025During a session at the 2025 ANA Masters of Data Conference, Mutinex discussed the importance of building trustworthy marketing mix models (MMM).
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The Consumer-Centric Marketing Playbook
Knowledge Partners August 16, 2025Verisk explores the transformative power of democratized data, how to balance transparency with personalization, and the ongoing challenges of defining customer identity in a digital world.
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Future-Proofing Nonprofit Digital Infrastructure in a Shifting Privacy Landscape
Event Recaps August 14, 2025Elyse Wallnutt, founder and principal at Agility Lab Consulting, provided a clear understanding of global privacy trends and how they may impact nonprofit data strategy at a high level. Wallnutt also shared a practical checklist and insights to build awareness and review current data tools from a risk perspective to increase effectiveness in marketing and fundraising.
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Study: Marketing Budgets 'Flatline' at 7.7 Percent of Overall Company Revenue
Marketing News May 13, 2025CMOs report that their marketing budgets for this year remain flat, at 7.7 percent of overall company revenue, according to a new Gartner survey. What's more, nearly 60 percent of marketers say they have an insufficient budget to execute their strategy in 2025.
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A Practical Guide to Marketing in the Future with Mastercard’s Raja Rajamannar
On Scope January 30, 2025Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the show to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change.
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Unlocking Efficiency: How AI Enhances Email and Multi-Channel Marketing for SMBs
Pulse January 30, 2025Small businesses (SMBs) are increasingly turning to AI for email marketing, harnessing its power to streamline content personalization, audience segmentation, send-time optimization, and more. According to Constant Contact’s Small Business Now report, 41 percent of SMBs currently use AI or automation for email marketing. What’s more, 53 percent of small business owners are leveraging AI and automation for social media.
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Generative AI for SMBs: Myths, Uses, and Risk Mitigation
Pulse January 17, 2025The ANA spoke with Ryan Stone, creative director of Lambda Films, to address these concerns, discuss the common misconceptions associated with gen AI, and explore how SMBs can leverage the technology to create budget friendly content and drive efficiencies.
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Eight Tips for Aligning MarTech with Strategy
Training Takeaways January 9, 2025Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
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Comcast Set to Roll Out New Ad Platform Targeting SMBs
Marketing News January 7, 2025Debuting sometime in the first quarter, Comcast's Universal Ads program will offer advertisers direct access to brand-safe video that reaches more than 90 percent of U.S. households.
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Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
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Six Questions to Guide Content Marketing Analytics
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies seven questions that can used to help guide one’s approach to content marketing analytics, drawn from his ANA on-demand training course, “Best Practices to Strengthen Your Content Marketing.”
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The Questions to Ask When Considering a New MarTech Tool
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.
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The Four Types of Marketplaces Available for Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies four types of marketplaces through which programmatic media can be purchased.
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Customer Experience 101: How to Measure It
Training Takeaways January 2, 2025Learn the four interrelated approaches that need to be adopted to effectively measure customer experience to guide improvements.
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