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ANA Releases 'The Impact of Culture on Brand Building' Study
Marketing News November 13, 2025Marketers are starting to embrace culture as a key component of their marketing strategy, with 79 percent of survey respondents rating it "very important" or "important," according to a new study released by the ANA, "The Impact of Culture on Brand Building." But gaps persist.
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Shipt CMO Talks Creativity, Culture, Technology Convergence
Event Recaps November 11, 2025Alia Kemet from Shipt explained how creativity, cultural insight, and emerging technologies are converging to reshape marketing. She emphasized the importance of authentic experimentation, cultural fluency, and the strategic use of AI as a baseline skill for marketers.
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How Newell Brands Used Generative AI to Unlock Insights
Event Soundbites November 5, 2025Speed to insight was a challenge that Newell Brands cost-effectively addressed with generative AI.
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National Institutes of Health/SCI Speaker Talks Data Visualization
Event Recaps November 2, 2025Data visualization is both the first and last mile of insight, enabling exploration of data and communication of findings to audiences who increasingly prefer images over spreadsheets and white papers.
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How Newell Brands Harnesses AI for Insights, Growth, and Commercial Excellence
Conference Session Videos November 1, 2025In this video, learn how Newell Brands is using AI to transform how it gathers insights, creates content, and drives innovation — accelerating speed to understanding, improving creative production, and enabling smarter, faster decisions across the enterprise.
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An Inspiring Overview on AI Innovation
Event Recaps October 31, 2025The opening keynote at the 2025 ANA Masters of Marketing Conference given by Peter Hinssen, global innovation, technology and leadership expert, offered a high-level, inspiring talk about artificial intelligence (AI).
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Looking Beyond the Hype in AI Innovation
Conference Session Videos October 31, 2025The opening keynote at the 2025 ANA Masters of Marketing Conference given by Peter Hinssen, global innovation, technology and leadership expert, offered a high-level, inspiring talk about artificial intelligence (AI).
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Marketing Transformed: Harnessing AI for Insights, Growth, and Commercial Excellence
Event Recaps October 26, 2025Newell Brands is using AI to transform how it gathers insights, creates content, and drives innovation — accelerating speed to understanding, improving creative production, and enabling smarter, faster decisions across the enterprise.
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AI as a Workflow: Hands-On Learning with Google
Leading Edge October 22, 2025Google experts provided a comprehensive look at some of their latest AI solutions, including Gemini Deep Research, Flow, Veo, and Performance Max. While the event got in-depth with each of these tools individually, the major takeaway was about how these technologies work together to overhaul entire marketing workflows.
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ANA Innovation Management Playbook for Marketers: Moving at the Speed of AI
Research Reports October 20, 2025In the AI era, consistent innovation is an imperative. This playbook provides two frameworks: EVOLVER for helping to lay out the process of coming up with innovative ideas, and the Buy-In Blueprint that will provide a pathway for you to sell-in your innovative ideas across your organization.
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Strategy First: Building MarTech Ecosystems to Scale
Leading Edge October 17, 2025At the ANA’s (Association of National Advertisers) virtual members-only conference, Stack Masters: Scaling MarTech Success, hosted by the NFL, leaders from diverse industries explored how organizations can build and scale effective martech ecosystems amid growing demands for personalization, privacy compliance, and operational efficiency. Speakers shared how aligning strategy, talent, and technology can drive innovation and deliver measurable outcomes.
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The Major Themes from Advertising Week New York 2025
Leading Edge October 17, 2025To gain a sense of the standout themes, tech and media specialists shared their thoughts on Advertising Week New York this year.
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Tension Is a Brand's Best Friend with Katherine Melchior Ray
On Scope October 9, 2025Katherine Melchior Ray, former VP of marketing and communications at Louis Vuitton and author of Brand Global Adapt Local, broke down her “brand fulcrum,” a strategic framework that transforms innovation and tradition from opposing forces into complementary strengths that supercharge brand marketing.
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The Human-AI Partnership: Takeaways from These Marketing Leaders
Leading Edge October 6, 2025At the iconic Mack Sennett Studios in Los Angeles, the ANA (Association of National Advertisers), graciously hosted by Moonvalley and Asteria Film Co., recently held a members-only conference: Changing The Script: How AI Is Impacting LA’s Top Industries. Marketing and creative leaders came together to share real-world use cases, inspiration, and insights into how AI is reshaping their work.
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Challenger Marketing Is a Behavior, Not a Budget | On Scope
Podcast Clips September 29, 2025Soyoung Kang, president of eos, explains why challenger marketing is a behavior, not a budget, and it’s a mindset she intends to keep despite the brand’s new spot atop the market.
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How eos Built a Nimble Culture | On Scope
Podcast Clips September 29, 2025Soyoung Kang, president of eos, shares her best advice for building a culture and corporate structure that allows for marketing activations to rapidly go from ideation to execution, improving business results along the way.
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How eos Turned Social into an Insights Powerhouse | On Scope
Podcast Clips September 29, 2025Soyoung Kang, president of eos, highlights the ways in which her brand has been able to successfully partner with creators of all sizes to build a robust and deeply engaged community, while also using social media as an insights engine for marketing.
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How Best Buy Reimagined Itself
In-House Excellence Awards September 18, 2025Best Buy set out to redefine its brand relevance with tech-savvy consumers, particularly the Self-Serve segment.
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How BNY Made Wealth Management Fun
In-House Excellence Awards September 18, 2025BNY sought to position INSITE 2024 as a business acceleration engine for the wealth management industry, as well as equip professionals with tools, education, and connections to thrive amid industry transformation.
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Can Adopting a Cinematic Style Save B2B Marketers from Themselves?
B2B September 17, 2025Ricky Abbott, president of global B2B marketing agency Transmission, thinks the status quo is untenable for B2B advertising and says marketers needs to embrace more of an entertainment model to serve both existing and emerging customers.
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