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NBCUniversal Renews Creator Program for 2026 Winter Olympics
Marketing News December 5, 2025NBCUniversal on Tuesday announced that it was bringing back its creator collective — which launched during the 2024 Paris Games — for the upcoming Winter Olympics in Milan and Cortina, Italy. Partnering with Meta, TikTok, and YouTube, the "Milan Cortina Creator Collective" will feature more than 25 creators providing their unique coverage of the event.
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WSAN Puts the Full Court Press on Audio Advertising
Trends and Technology December 5, 2025Laura Correnti, founder and CEO of Deep Blue Sports + Entertainment, says the Women's Sports Audio Network could be a boon for the growing number of partnerships between brands and women's sports.
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McDonald’s Stages an Experiential Sauce-Customization Event
Multicultural and Inclusive Marketing Awards November 20, 2025The pop-up tapped into fans’ love of mixing the QSR’s sauces in personalized ways to promote a new menu item, McCrispy Strips.
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Connecting Women Creators: TikTok and Innovate Marketing Group’s Women Who Will Series
Event Recaps November 18, 2025TikTok and Innovate Marketing Group’s “Women Who Will” multi-city series reimagined Women’s History Month by uniting local women creators through intimate IRL experiences, driving deep community connection, organic content, and record-breaking campaign engagement.
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ROAD iD Stays in the Same Marketing Lane
Social Impact November 17, 2025In 1999, Edward Wimmer IV was a college senior training for a marathon when he was nearly hit by a pickup truck and landed in a roadside ditch — without any proper identification. A few months later he launched ROAD iD, a tags and bracelets company catering to runners, cyclists, and triathletes.
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Penguin Random House Used Books and Community to Fight Back Against Bans
Multicultural and Inclusive Marketing Awards November 17, 2025Penguin Random House’s “Banned Wagon” campaign turned book censorship into community action by distributing banned books, sparking national engagement, and empowering readers to defend the freedom to read.
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The Legal Complexities of Marketing during the World Cup
Event Soundbites November 15, 2025Ambush marketing of a major sports event, like the World Cup, is an international issue requiring legal planning and guidelines.
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How Chispa Used Live Theatre to Challenge Hispanic Romance Tropes
Multicultural and Inclusive Marketing Awards November 12, 2025Chispa’s “Amor with No BS” campaign used live theater to challenge stereotypes about Hispanic romance. By reimagining iconic love stories through a gen Z Latino lens, it celebrated authenticity and sparked cultural conversations that drove app growth and media impact.
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How Coca-Cola Partnered with the ESSENCE Festival to Reach African Americans
Multicultural and Inclusive Marketing Awards November 7, 2025The beverage company made the event an occasion to celebrate Black culture, joy, and community, measuring the activation’s impact through careful listening to the audience.
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How Milk Spotlights Women in Sports
Event Recaps November 3, 2025During an October 9 ANA SeeHer event, attendees learned how female athletes have been given a starring role in the marketing executed by MilkPEP, the organization that promotes the consumption of dairy milk, whose credits include such iconic efforts as the “Got Milk?” campaign.
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How an Obsession with Effectiveness Unlocks Powerful Creativity
Conference Session Videos November 1, 2025In a video from a session at the ANA’s 2025 Masters of Marketing Conference, Mercado Libre CMO and EVP Sean Summers illustrated some examples of taking big swings as a marketer, which he drew from his own experience as CMO at the Latin American e-commerce company Mercado Libre.
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Boosting Marketing Effectiveness Through Risk-Taking
Event Recaps October 30, 2025During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, Mercado Libre CMO and EVP Sean Summers illustrated some examples of taking big swings as a marketer, which he drew from his own experience as CMO at the Latin American e-commerce company Mercado Libre.
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Marketing News Quiz for October 11, 2025
Marketing News Quiz October 11, 2025In this week's marketing news quiz: A new digital ad platform from a payments company, how online sales are shaping up for the upcoming holiday season, the first brand refresh in more than a decade from Domino's, and more.
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CeraVe Tapped as NBA's Official Skincare Partner
Marketing News October 6, 2025Skincare brand CeraVe and the NBA on Monday announced a multiyear partnership, making CeraVe the basketball league's Official Skincare and Haircare Partner. CeraVe, which offers a full line of skincare and dermatological products, will engage NBA fans through custom content and on-site activations at league events.
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Events Database 2026
Tools October 2, 2025A professionally designed database and calendar to organize, summarize, and communicate all of your marketing events.
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Miller Lite’s Tryout Campaign Scored Big in Ohio
In-House Excellence Awards October 2, 2025Miller Lite launched an experiential campaign that invited Ohio fans to compete in pro-level challenges alongside local athletes. Centered around its 96-calorie message, the “Pro for a Day” activation engaged participants through live tryouts with NFL, MLB, and MLS teams.
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NBCUniversal and DraftKings Team Up for Ad Deal
Marketing News October 1, 2025NBCUniversal and DraftKings are teaming up for a new ad deal. Under the agreement, DraftKings will be featured across NBCUniversal's extensive portfolio of sports properties, spanning the NFL, NBA, and WNBA, among other major sports leagues. The deal also includes NBCUniversal's major events, including Super Bowl LX.
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These Brands Partnered Big — And Won Big
Pulse October 1, 2025Below are campaigns that prove strategic partnerships can be a beautiful thing.
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Beyond Vanity Metrics: Smarter Sports Partnerships with Pernod Ricard
Pulse September 24, 2025Jonathan Moeis, director of strategic partnerships at Pernod Ricard US, sat down with ANA to discuss how he oversees high-profile partnerships across sports and entertainment, working to ensure every investment connects to long-term business value.
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DoorDash Leveraged Its Partnerships with the NBA and WNBA
In-House Excellence Awards September 19, 2025DoorDash leveraged its ongoing partnership with the NBA and WNBA to deepen engagement with basketball fans — a core audience already highly active on the platform.
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