Search Marketing Knowledge Center

The Case for Brand Building, In a Data-Driven World

Event Recaps November 4, 2025

Todd Kaplan, CMO of North America at Kraft Heinz, shared why brand building has never been more critical and how to do it right in today’s cluttered, data-driven landscape at the 2025 ANA Masters of Marketing Conference.

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Why Brand Building Is Critical in a Data-Driven World

Conference Session Videos November 2, 2025

In this video, Todd Kaplan, CMO of North America at Kraft Heinz, shared why brand building has never been more critical and how to do it right in today’s cluttered, data-driven landscape at the 2025 ANA Masters of Marketing Conference.

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Domino's Rebrands with Bold Colors and a Catchy Jingle

Marketing News October 9, 2025

Domino's on Wednesday announced the launch of its first brand refresh in 13 years, blending traditional brand visuals with modern design to reach a new generation of pizza fans. The update includes brighter packaging and colors, a bolder font, and a new jingle by Shaboozey.

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Marketing News Quiz for September 27, 2025

Marketing News Quiz September 27, 2025

In this week's marketing news quiz: a multiyear partnership between AB InBev and a streaming service, a brand refresh from ALDI, and an initiative between PepsiCo and Unilever.

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ALDI Launches Its Largest Packaging Refresh to Date

Marketing News September 24, 2025

Grocery store chain ALDI on Wednesday announced that it would undergo a major brand refresh, including adding its name to every product, launching its first-ever namesake brand, and renaming products after shopper-given nicknames.

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The Brawny Man Gets a New Look

Marketing News May 7, 2025

In a brand refresh, Brawny rolls out a new look for its spokescharacter and what it says is the only three-ply premium towel on the market in a new campaign set for TV, digital media, and social platforms.

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The Risk and Opportunity of In-Store and Store-Adjacent Media in the OOH Landscape

Leading Edge April 24, 2025

As in-store marketing continues to surge alongside e-commerce-driven retail media networks, OOH strategists, planners, and media buyers are increasingly challenged to distinguish which physical retail formats should take priority in their portfolios. The industry’s existing playbook for out-of-home (OOH) media offers a useful framework for understanding in-store and store-adjacent media formats. However, many specialized format marketers lack clarity on positioning these emerging media opportunities, creating confusion and inefficiencies in the marketplace.

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More Human than Human: Brand Characters and Mascots

ASK Answers April 14, 2025

How effective are brand characters and mascots in ads?

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Are New Label Requirements an Opportunity for Brands?

Trends and Technology April 2, 2025

The U.S. Food and Drug Administration banning red dye No. 3 and recommending more detailed food and alcohol labeling underscores several questions for marketers. Namely, should brands be more proactive and opt for greater transparency about health concerns associated with their products?

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Marketing News Quiz for March 29, 2025

Marketing News Quiz March 29, 2025

In this week's marketing news quiz: Corona makes the beach a state of mind, a 100-year-old brand takes a new direction, a new West Virginia law that will affect CPG brands, and more.

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Direct Mail Marketing

ASK Answers March 25, 2025

What are some trends and best practices for direct mail marketing?

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Crystal Light Taps Into the Spirits Market

Marketing News March 6, 2025

Crystal Light announced earlier this week that it is debuting a line of low-calorie, low alcohol-by-volume vodka refreshers after noticing online that consumers like mixing its products in cocktails.

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The BAND-AID Jingle Turns 50

Marketing News January 23, 2025

To mark the 50th anniversary of its "Stuck on You" jingle, BAND-AID is rereleasing its original tin packaging from 1926, accompanied by a sweepstakes.

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McDonald’s Elevates Classic Menu Items with Limited Edition Sauces

Multicultural and Inclusive Marketing Awards January 6, 2025

McDonald’s, partnering with the Asian grocery store Yami, introduced limited-edition sauces to elevate classic consumer items.

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U.S. Surgeon General Calls for Cancer Warnings on Alcohol Products

Marketing News January 3, 2025

While the link between consuming alcohol and heightened risk for cancer has been growing for decades, less than half of Americans recognize it as a risk factor for cancer, according to a new advisory by the U.S. Surgeon General. To spread the message, the Surgeon General is recommending that alcohol products like beer and wine carry warnings of their links to cancer.

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Hostess Snacks Debuts New Look

Marketing News December 16, 2024

Hostess has updated its logo and packaging as part of a rebrand. The new look for snacks such as Ding Dongs, Donettes, and Twinkies maintains the products' nostalgic appeal while introducing a modern design.

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Marketing News Quiz: Leftovers Edition

Marketing News Quiz November 30, 2024

This leftover's edition of the marketing news quiz includes a heap of second helpings of food-related questions from previous quizzes.

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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing

Event Recaps November 19, 2024

Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. Through campaigns like Glenlivet's Diwali celebration and Malibu's Latino-focused campaign, the company highlighted cultural sensitivity and the importance of authenticity in connecting with diverse communities.

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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing

Conference Session Videos November 19, 2024

In this video, Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. The company has worked to highlight cultural sensitivity and the importance of authenticity in connecting with diverse communities.

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