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Short-Termism Is Killing Your Business and Other Lessons from Season One
On Scope December 18, 2025The On Scope team reflects on some of the most valuable lessons shared by guests during the show’s first season, highlighting insights from marketing masters like former Mastercard CMO Raja Rajamannar, Deloitte Digital’s Maggie Gross, eos’s Soyoung Kang, and more.
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mio’s Twitch Takeover: A Zero-Media Campaign That Won Big
Leading Edge December 17, 2025mio’s award-winning Twitch campaign hijacked native platform behaviors to drive organic engagement, energizing streamers and audiences through real-time interactions — all without spending a dollar on media.
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A Marketer’s Guide to Practical AI Implementation with Caitlin Blewett
On Scope December 11, 2025Genpact CMO Caitlin Blewett shares real world examples of how her team thoughtfully implements AI, how brands can maintain differentiation in AI’s growing “sea of sameness,” and how you can convince leaders caught up in the hype cycle to pump the brakes and be more strategic about AI rollouts.
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You're Thinking About Brand Value Wrong with Alfred DuPuy
On Scope December 4, 2025Brand Finance’s Alfred DuPuy joins On Scope to dive into how the concept and formula for brand valuation has evolved over the years, why brand value is viewed as ephemeral when it is actually a concrete concept, and how misunderstanding all of this is actively hurting your bottom line.
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Report Finds Email, AI, Video Create More Confident Marketers
Leading Edge November 21, 2025Constant Contact’s latest Small Business Now report shares how small businesses are doubling down on tech like AI and video — yet many still struggle with confidence, clarity, and cost in their marketing efforts.
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Spotting Red Flags in MarTech with Danilo Tauro
On Scope November 20, 2025Danilo Tauro, a marketing veteran and bonafide tech expert, shares his best tips for how marketers can spot both red and green flags when assessing MarTech solutions, including his five questions every marketer needs to ask when evaluating a new tool or platform.
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SMBs See Higher ROI with Multichannel Strategies
Leading Edge November 19, 2025Taradel’s 2025 Small Business Marketing Survey reveals small businesses are embracing multichannel strategies, integrating digital and direct mail, increasing ad spend, and using DIY tools to drive growth.
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Intuit Study Reveals Average Small Business Marketing Budget
Leading Edge November 17, 2025Intuit SMB MediaLabs’ 2025 Small Business Advertising Trends Report reveals how small businesses are prioritizing advertising, embracing social media dominance, and leveraging martech for measurable ROI.
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How to Make Marketing Experiments That Actually Work with Paul Boruta
On Scope November 13, 2025Paul Boruta, founder and CEO at Slingwave, joins the show to break down the importance of incrementality, share tips on designing marketing experiments that actually work, and provide insight into differentiating between datapoints that are interesting and those that are meaningful to the business.
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Study: AI Integration Surges Among SMBs, Email Regains Importance
Leading Edge November 12, 2025Seventy-two percent of new SMB owners plan to adopt AI in 2025, Constant Contact reports. Despite heavy reliance on social media, email marketing is regaining traction for ROI, retention, and conversions.
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Marketing Is in an Existential Crisis with Jay Mandel
On Scope November 6, 2025Jay Mandel, founder of the Marketing Accountability Council, joins On Scope to discuss why it is that many marketers feel burnt out or disenfranchised, unpacking the systemic issues that have led to this growing trend and offering some insight into how we might change course.
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A Marketer’s Guide to Speaking on Social Issues with The Ad Council’s Ro Patrick
On Scope October 30, 2025The Ad Council’s Ro Patrick joins On Scope to discuss her organization’s “Agree to Agree” campaign, which seeks to reduce gun violence affecting children by fostering civil dialogue, and what other brands can learn from the effort about engaging in social conversations without getting caught in the political fray.
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The Research Revolution Has Arrived with Morning Consult’s Michael Ramlet
On Scope October 23, 2025Morning Consult CEO Michael Ramlet joined On Scope to discuss the potential of AI-powered market research to reshape marketing strategies through broader access to consumer data. With host Mike Berberich, he explored democratized data, AI bias, synthetic audiences, and the enduring role of human insight.
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How Is It Possible That Marketers Still Overlook Email?
On Scope October 16, 2025Scott Cohen, CEO at InboxArmy, joins the On Scope podcast to discuss why email continues to be overlooked, despite being the most powerful channel in marketing. He covered underutilized approaches to email marketing, AI’s role in the channel, and why email will continue to dominate — even with gen Z and gen Alpha.
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How Your Brand Can Star in Celebrity Partnerships with JB Smoove and Jarrod Moses
On Scope October 2, 2025The First Darrin’s JB Smoove and Jarrod Moses share their thoughts on how brands can maximize celebrity partnerships, why so many brands seem to miss the mark when they try to be funny, and what they believe the effect of social media will be on the future of advertising.
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SMBs Ratchet Up Their Social Media Presence
B2B October 1, 2025Social media continues to be a critical marketing channel for SMBs, yet many companies struggle with creating enough content to feed the maw and measure ROI effectively. To close the gap, SMBs are increasingly deploying artificial intelligence (AI), which can spur content creation and personalize messaging, new surveys reveal.
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How eos Continues to Challenge from the Top with Soyoung Kang
On Scope September 25, 2025Soyoung Kang, president of eos, joined the show to discuss how bold creativity, authentic community engagement, and rapid campaign execution has transformed her brand from challenger to market leader and why the fearless approach to marketing won’t be changing any time soon.
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Leveling the Sports Marketing Playing Field with Fubo’s Jennifer Monson
On Scope September 11, 2025Fubo’s Jennifer Monson joins On Scope to share how CTV is changing sports advertising, making it possible for brands of all sizes to reach fans with precision, avoid impression overload, and scale campaigns without a Super Bowl-sized budget.
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An Insider’s View on the Marketing Talent Crisis with Cecilia Dones
On Scope August 28, 2025Dr. Cecilia Dones, founder and former principal at 3 Standard Deviations and professor at Columbia Business School, broke down issues in the marketing talent pipeline, including common challenges she sees students face transitioning from academia to the working world and what brand-side marketers can do to address the talent gap.
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Why Aren’t Brands Leveraging This Powerful Growth Driver with Lola Bakare
On Scope August 21, 2025Lola Bakare, author of Responsible Marketing, joins the On Scope podcast to discuss why brands are failing to capitalize on the overwhelming data that shows inclusive marketing is a proven revenue driver.
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