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Search returned: 124 document(s).
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Five Ways B2B Marketers Can Finally Unlock the Power of Their Data
POVs December 17, 2025Recent research shows that B2B brands are lagging behind their B2C counterparts when it comes to leveraging data, significantly hurting their bottom-line success. These five key strategies will ensure your B2B brand is not one of them.
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Three GEO Tips to Future Proof Your Search Strategy
POVs December 14, 2025The rules of discoverability are shifting — again. And if your brand wants to stay relevant in the new AI-dominated world of search, it’s time to optimize for the engine behind the engine. Get started with these three best practices.
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Three Traits of Effective Modern Leadership
POVs December 1, 2025Modern leadership is changing and if those in charge at your organization don’t get on board, your business will almost definitely be left behind.
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Five Key Findings from the ANA’s Report on Sustainable CTV
POVs December 1, 2025With these five key findings from the ANA and Scope3’s latest research on sustainable CTV, your media buys will not only become more environmentally friendly but also perform better.
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Three Ways to Unlock the Creative Superpowers of Neurodivergent Employees
POVs November 20, 2025With research indicating creative teams that include neurodivergent people can be up to 30 percent more productive, it’s likely your business is missing out on marketing performance by neglecting neurodivergent inclusion. You can change that and start reaping the rewards of smarter workspaces with these three tips.
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Three Ways to Enhance Your Internal Marketing Efforts
POVs November 11, 2025Internal marketing is one of the most underutilized and overpowered ways to rally the entire company around your team’s efforts. Make sure you’re making the most of this critical tool with these three tips.
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Five Key Ways Marketers Can Make AI Work with Their Data
POVs November 6, 2025Ensure you’re getting the most out of your AI tools with these five game-changing data strategies that will transform your marketing efforts.
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The Hidden Crisis Costing Brands Millions in Retail Media
POVs October 22, 2025Despite billions being invested into retail media campaigns, many brands are still letting internal misalignment derail their efforts, leaving ton of money on the table in the process. In this POV, we explore the most common internal issues around retail media activation and share how you can fix them.
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Five Essential Elements of Creative Briefs That Actually Drive Results
POVs October 15, 2025With creative effectiveness being one of the top drivers of business success, it is crucial you get your briefs right. Find out what makes a brief great with these five insights, based on feedback from over 900 marketing executives.
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How to Level Up Your Marketing with Gaming
POVs October 15, 2025For brands bold enough to play, there is a multi-billion dollar business opportunity through in-game advertising. Ensure your brand is poised to go for the high score with these tips on how to power up your video game presence.
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Three Reasons Why Inclusive Marketing Is a Growth Engine
POVs October 10, 2025Using hard data and real-world case studies, the ANA’s Elliot Lum provides three proof points for how inclusive marketing drives growth, which can be used to convince both your team and the C-suite why a multicultural marketing investment is necessary to outpace the competition.
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The Ambient Marketing Advantage: What Every Brand Can Learn From Superman
POVs September 12, 2025What do Superman and next-gen marketing have in common? More than you think. In this POV, we break down how a behind-the-scenes Instagram video for DC’s new Superman film became a masterclass in ambient marketing and what your brand can learn from it.
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How to Create a Data-Driven Marketing Strategy
POVs September 11, 2025Find out how to actually maximize your data sets with this step-by-step guide from Mike Berberich, senior director of content strategy and Marketing Futures at the ANA.
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Digital Doppelgängers: The Future of Personalized Marketing in Virtual Worlds
POVs August 27, 2025From avatars to AI-enhanced identities, people are building digital doppelgangers, and marketers need a strategy to reach them all. In this POV, we cover three bold strategies to connect with your audience’s second self.
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Five Surprising Findings from the 2025 Impact Pulse Report
POVs August 22, 2025Check out the key findings from the ANA’s 2025 Impact Pulse Report, an annual study that tracks channel usage, ROI, and emerging trends in performance marketing.
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Four Smart Ways to Improve Your Customer Loyalty Program
POVs August 8, 2025Explore effective strategies to elevate your customer loyalty program in today’s fast-paced, attention-starved world. From real-time engagement and AI-powered personalization to purpose-driven rewards and fraud prevention, this POV video breaks down how brands can build customer loyalty that lasts.
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Avoiding Burnout for Marketers: How to Keep Up Without Getting Overwhelmed
POVs August 7, 2025Marketing moves fast, but burnout moves faster. In this installment of The POV, we break down five practical strategies to help marketers stay energized, focused, and effective without getting overwhelmed.
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Budget Cut Survival Guide: Thriving When Marketing Dollars Shrink
POVs July 29, 2025With budgets being slashed, marketers are feeling the pressure to produce more with less. But hope is not all lost. With these tips, your team can maximize the budget you do have and knock your marketing out of the park.
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How CMOs Can Survive the C-Suite Hunger Games
POVs July 27, 2025The modern C-suite looks less like a leadership team and more like separate factions going to war. It’s a battle for budget and resources and if the CMO and other marketers don’t adapt, they’re likely to get left behind.
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Three Tips to Supercharge Product Placement in the Streaming Age
POVs July 1, 2025Learn three key tips for how your brand can get the most out of product placement activations, leveraging the more traditional but still effective tactic to breakthrough with audiences that are tuning out ads.
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