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Search returned: 5 document(s).
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Programmatic Insights to Finish 2025 Strong and Power 2026 Strategy
Webinar Rewinds November 18, 2025The Q3 2025 ANA Programmatic Transparency Benchmark has arrived. Discover how brands are leveraging Q3 learnings to optimize their programmatic investments and set the foundation for stronger performance in 2026.
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Programmatic Transparency Benchmark: Q3 2025 Benchmark Findings
Research Reports November 5, 2025Marketers reclaimed $13.6 billion in media value in Q3 2025 as working-media share climbed to 47.1 percent. Connected TV quality surged, made-for-advertising exposure hit a record low, and 99.1 percent of spend occurred in low-risk environments — signaling a new era of efficiency, transparency, and accountability.
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Unlock the Next Chapter in Programmatic Transparency
Webinar Rewinds August 24, 2025The Q2 2025 ANA Programmatic Transparency Benchmark Report is reshaping how marketers think about efficiency, quality, and control in the programmatic supply chain. This webinar goes beyond the headlines to decode the latest benchmark data and reveal how leading brands are closing the $21.6 billion efficiency gap.
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Global CMO Growth Council Spotlight on Media, Cannes 2025
CMO Content July 1, 2025At Cannes, the Growth Council's Media Spotlight session centered on the urgent need for scalable cross-media measurement solutions. The discussion reinforced the importance of collaboration to accelerate progress and ensure marketers can confidently optimize media investments.
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Programmatic Transparency Benchmark: December 2024 Findings Update
Research Reports December 12, 2024The ANA announced findings from its 2024 Programmatic Transparency Benchmark Study, which provides a unified measurement framework to the programmatic advertising industry. The study finds 7.9pp improvement of ad spend efficiency, but less than half of spend reaches consumers.
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