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  • What This Year’s Annual Super Poll Revealed

     Leading Edge   December 16, 2025  

    For the fourth year in a row, Platinum Rye Entertainment (PRE) conducted an annual survey of viewers’ habits and practices for Big Game Ads.

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  • ABX and SeeHer Report: Super Bowl Ads Miss ROI by Ignoring Female Fans

     Knowledge Partners   December 16, 2025  

    SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.

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  • Pinterest to Acquire tvScientific

     Marketing News   December 15, 2025  

    Pinterest on December 11 announced that it is acquiring tvScientific, a connected TV performance advertising platform. Pinterest will combine its audience signals with the platform, enabling brands to deliver more personalized ads and measure how TV boosts the outcomes of their performance marketing campaigns.

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  • What Holiday Movies Teach You About Marketing — Without Trying

     Leading Edge   December 12, 2025  

    Holiday movies aren’t business textbooks. They’re glossy, snow-drenched, and awash in manufactured feeling. But look past the bells and whistles, and you'll notice how often these chestnuts roast on the same fire: commerce. Somebody's chasing a bonus, a rating, a product launch, and a family moment that's been packaged like a Q4 campaign. When the chase turns sour, the movie accidentally tells the truth about what makes people stay. Here are five lessons from seven tinsel-laden Tinseltown classics that still work in July.

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  • Podcasts as a Marketing Tool

     ASK Answers   December 10, 2025  

    How can I leverage the popularity of podcasts for my brand?

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  • Dove Suits Up for Super Bowl LX

     Marketing News   December 9, 2025  

    Dove on Tuesday announced that it will run an ad during the Super Bowl for the third year in a row, with a new 30-second spot designed to empower young female athletes.

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  • What Brand Marketers Need to Know About TV Advertising in 2026

     Partner Content   December 9, 2025  

    Amid the acceleration of artificial intelligence (AI) and a full lineup of major TV events on the horizon — from the Milan-Cortina 2026 Winter Olympics to Super Bowl LX to the FIFA World Cup — 2026 is expected to be a defining moment for TV advertising for both traditional and streaming networks.

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  • New ANA Study Connects CTV with Sustainability

     Event Recaps   December 9, 2025  

    The ANA’s new study shows how smarter media planning in connected TV can reduce carbon emissions and media waste while improving campaign performance.

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  • WSAN Puts the Full Court Press on Audio Advertising

     Trends and Technology   December 5, 2025  

    Laura Correnti, founder and CEO of Deep Blue Sports + Entertainment, says the Women's Sports Audio Network could be a boon for the growing number of partnerships between brands and women's sports.

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  • Why the Future of Media Buys Is Local, Layered, and Data-Driven

     Leading Edge   December 3, 2025  

    Let’s be honest: “Cable” is an awkward word nowadays. As of 2024, a little less than half of U.S. households no longer pay for traditional TV, and cord-cutting is now the norm, not the exception, according to Park Associates. But paradoxically, many viewers still rely on linear news sources. So, how do you reconcile that?

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  • Audio Advertising Gets Some Fine Tuning

     Trends and Technology   December 3, 2025  

    Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming. At the same time, the industry is trying to address some gaps in measurement when it comes to ad buys.

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  • What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior

     Knowledge Partners   December 3, 2025  

    The Disney–YouTube TV blackout revealed that sports fans are loyal to content, not platforms, and that programmatic strategies must adapt quickly to shifting streaming behaviors.

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  • Hellmann's Suits Up for Super Bowl LX

     Marketing News   December 2, 2025  

    Hellmann's on Tuesday announced that it will premiere a new ad during Super Bowl LX on February 8, 2026, the sixth time the mayonnaise brand has suited up for the "Big Game." It's yet another thread in Hellmann's growing ties to the NFL.

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  • Five Key Findings from the ANA’s Report on Sustainable CTV

     POVs   December 1, 2025  

    With these five key findings from the ANA and Scope3’s latest research on sustainable CTV, your media buys will not only become more environmentally friendly but also perform better.

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  • Sprite Transforms Its "Obey Your Thirst" Campaign with a Fresh Spokeswoman

     Multicultural and Inclusive Marketing Awards   November 24, 2025  

    The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.

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  • Corona’s Beach Upgrades Empower First-Time Visitors with Disabilities

     Multicultural and Inclusive Marketing Awards   November 21, 2025  

    Corona launched Accessing Paradise to make Canadian beaches more inclusive for people with mobility impairments, combining accessibility upgrades with community engagement and environmental responsibility to expand access to nature.

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  • Do TV and Streaming Ads Drive Sales?

     Partner Content   November 20, 2025  

    While marketers know multiscreen TV — both traditional and streaming — drives brand awareness, it has seldom been easy to demonstrate its direct influence on sales and business outcomes. Amid the expansion of social media, artificial intelligence, and data, brand marketers need to prove the value of their TV media spending just as they do with their digital campaigns.

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  • Coca-Cola Reimagines Holiday Giving Through Filipino Traditions

     Multicultural and Inclusive Marketing Awards   November 18, 2025  

    Coca-Cola celebrated Filipino-Canadian holiday traditions by spotlighting Sari-Sari stores and Balikbayan boxes, creating emotional impact through community storytelling, cultural relevance, and a showstopping out-of-home activation.

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  • Does Your Brand Need a Podcast? | On Scope

     Podcast Clips   November 18, 2025  

    On Scope host Mike Berberich and show producer Ryan Dinger discuss a blockbuster podcast partnership between Spotify and Netflix, speculating on what the new deal means for brands partnering with content creators and debating whether this news means every brand needs to be in the podcast space or not.

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  • On the Hill and in the States: 2025 Nonprofit Policy Wins, Losses and What’s Next

     Webinar Rewinds   November 17, 2025  

    This webinar is perfect for nonprofit advocates using marketing to drive change and gain support. In just 30 minutes get a rundown of 2025’s key policy shifts — from the USPS postal rate changes impacting direct mail to state privacy laws affecting donor outreach and segmentation.

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