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Search returned: 364 document(s).
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Arnold Worldwide’s Rosetti Talks Marketing Measurement
Event Recaps December 12, 2025Bre Rossetti from Arnold Worldwide outlined why the future of marketing measurement depends on building a shared strategic language that unites the entire enterprise.
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New ANA Study Connects CTV with Sustainability
Event Recaps December 9, 2025The ANA’s new study shows how smarter media planning in connected TV can reduce carbon emissions and media waste while improving campaign performance.
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Verizon’s Fogley Talks Connecting Measurement to Business Outcomes
Event Recaps December 9, 2025Verizon’s Mike Fogley shared how the company transformed marketing effectiveness from reporting outputs to guiding strategic decisions, linking measurement to business outcomes and building trust with the C-suite.
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Everyone Says Retail Media Has Peaked. Here's Why They're Wrong.
Leading Edge December 2, 2025Jonathan Hopkins, co-founder of Sonder, discusses the importance of retail media networks.
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Why Earned Media Is the New Growth Engine for Challenger Brands
Leading Edge November 17, 2025With rising ad costs and declining ROI, more brands are shifting efforts toward earned media channels such as influencers, reviews, and affiliate partnerships. Supported by data from recent influencer marketing reports, this article explores how brands can harness these channels to drive growth, build trust, and sustain long-term engagement.
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Do Marketers Trust the (Data) Process?
B2B November 12, 2025Marketers who trust their data are three times more likely to report revenue growth, according to a new report from Anteriad. The report, based on a survey of 450 B2B marketing leaders, found that 39 percent of marketers use intent data, while marketers reporting strong revenue growth are 62 percent more likely to use it.
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ANA Report Shows Major Efficiency Gains in Programmatic Ad Spending
Marketing News November 6, 2025Marketers are getting a better handle on their programmatic ad spending. The ANA on Wednesday released its "Q3 2025 Programmatic Transparency Benchmark" study, showing that marketers have reclaimed $13.6 billion in working media value. For the first time, the Benchmark has introduced Brand Safety and Suitability metrics
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Breaking Silos, Boosting ROI: Adobe and EY’s Playbook for Unified Marketing Measurement
Webinar Rewinds November 3, 2025In this webinar, Adobe and EY explored how marketing organizations can overcome today’s toughest measurement challenges and boost ROI. Learn how to break down silos, integrate data across channels, and set clear KPIs — while building the people, process, and technology foundations needed to scale measurement across products, regions, and business units.
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How to Measure B2B CX — and Prove Its Impact
Event Recaps October 28, 2025Cameron Conway, XM consulting lead at Qualtrics, broke down how leading B2B brands are making CX measurable — and how those insights are being used to shape brand strategy, improve pipeline health and demonstrate marketing ROI.
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The Major Themes from Advertising Week New York 2025
Leading Edge October 17, 2025To gain a sense of the standout themes, tech and media specialists shared their thoughts on Advertising Week New York this year.
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How Marketbridge Helps Marketers See What They’re Missing
Pulse October 13, 2025As chief analytics officer at Marketbridge, Andy Hasselwander has spent his career helping brands move beyond surface-level metrics to uncover what truly drives performance. Ahead of his session at ANA’s Reclaiming Quality in Go-to-Market: Imperatives for Marketing and Measurement, hosted by Marketbridge on October 28 in Bethesda, Maryland, Hasselwander shares how marketers can refine their measurement strategies to reveal deeper, more actionable insights.
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Why Marketers Need Alignment (Not More Data)
Partner Content October 9, 2025The growing complexity of the marketing data landscape only increases the risk of misalignment. Customer journeys span dozens of touchpoints across digital, offline, and partner channels. When the data and its interpretations don't align, organizations lose the clarity they need to act decisively.
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LinkedIn’s Journey from Measurement Excellence to Growth Catalyst
Conference Session Videos October 9, 2025In this video, LinkedIn demonstrated how it transformed marketing from a cost center into a growth catalyst by implementing a comprehensive measurement framework that combined media mix modeling, incrementality testing, and modeled attribution to drive business decisions and optimize performance across the full customer journey.
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Nielsen Shows Measuring Outcomes Drives Growth
Conference Session Videos October 9, 2025In this video, Nielsen, Realeyes, and Captiv8 demonstrated how attention measurement represented the next frontier in marketing analytics, enabling brands to move beyond traditional reach and frequency metrics to predict sales outcomes and optimize campaign performance across platforms.
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How to Find the Customers You're Missing to Drive Traffic and Growth
Conference Session Videos October 9, 2025Navigating today’s fragmented media landscape and economic uncertainty requires a new approach to marketing measurement. In this video, GroundTruth showed how to find the “hidden ROI”, the ideal customers you’re missing, by leveraging real-world behavior data.
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Agile Analytics: Five Marketing Performance Case Studies
Conference Session Videos October 9, 2025Hear how agile, granular MMM can help improve your team's marketing effectiveness, efficiency, and ROI. OptiMine shared five client case studies in five minutes.
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How Instacart Measures Incrementality to Maximize ROI
Conference Session Videos October 8, 2025In this video, Instacart dove into causal methods of measuring incrementality and the importance of pushing the retail media industry toward adopting randomized controlled trials (RCTs), the gold standard for measuring advertising effectiveness.
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Instacart Adopts Medical RCTs for Marketing
Event Recaps October 6, 2025Instacart dove into causal methods of measuring incrementality and the importance of pushing the retail media industry toward adopting randomized controlled trials (RCTs), the gold standard for measuring advertising effectiveness.
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Nielsen Shows How Attention Measurement Drives Growth
Event Recaps September 15, 2025Nielsen, Realeyes, and Captiv8 demonstrated how attention measurement represented the next frontier in marketing analytics, enabling brands to move beyond traditional reach and frequency metrics to predict sales outcomes and optimize campaign performance across platforms.
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LinkedIn Evolves Marketing from Cost Center to Growth Catalyst
Event Recaps September 15, 2025LinkedIn demonstrated how it transformed marketing from a cost center into a growth catalyst by implementing a comprehensive measurement framework that combined media mix modeling, incrementality testing, and modeled attribution to drive business decisions and optimize performance across the full customer journey.
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