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Search returned: 256 document(s).
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How Chispa Used Live Theatre to Challenge Hispanic Romance Tropes
Multicultural and Inclusive Marketing Awards November 12, 2025Chispa’s “Amor with No BS” campaign used live theater to challenge stereotypes about Hispanic romance. By reimagining iconic love stories through a gen Z Latino lens, it celebrated authenticity and sparked cultural conversations that drove app growth and media impact.
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Relatable and Ready: The New Rules of Social in Travel Marketing
Leading Edge November 11, 2025Matt Brown, strategy director, We Are Social, discusses the latest trends with gen Z travelers.
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How the MLB Connected with Latino Fans
Multicultural and Inclusive Marketing Awards November 11, 2025Major League Baseball’s "El Béisbol Es Otra Cosa" campaign redefined how the league connects with U.S. Latine audiences by positioning baseball as a vibrant cultural experience rather than just a sport. Through bilingual storytelling, Spanglish humor, and immersive activations, the campaign celebrated Latine rituals, players, and fandom with authenticity and emotional depth.
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How P&G Empowered HBCU Students
Multicultural and Inclusive Marketing Awards November 11, 2025P&G’s HBCYOU campaign was a strategic, culturally immersive initiative designed to build lasting connections with HBCU students by meeting their unique needs through trusted products, meaningful experiences, and community-driven engagement.
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How Lenovo Used Empathy and AI to Build Trust Gen Z's Digital Selves
Conference Session Videos November 10, 2025Lenovo created a bold AI experiment where Gen Zers used AI-enabled digital avatars to say the things they couldn’t say IRL to their loved ones. In this video, explore how empathy, powered by AI and tech innovation, can rebuild trust — and why the future of AI must start with listening, empathy, and the courage to go deeper.
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Celebrating James Baldwin’s 100th Birthday
Multicultural and Inclusive Marketing Awards November 10, 2025The primary objective of the Baldwin 100 campaign was to transform the centennial of James Baldwin’s birth into a dynamic, year-long cultural moment that honored his legacy while expanding his reach. The campaign aimed to introduce Baldwin’s work to a new generation of readers — particularly younger, more diverse audiences — through emerging platforms such as TikTok, Instagram, podcasts, and digital kiosks.
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How Kraft Leveraged This Influencer to Appeal to Gen Z Hispanics
Multicultural and Inclusive Marketing Awards November 10, 2025Dorm-Buela was a culturally resonant campaign by Kraft Mac & Cheese aimed at reconnecting with Latine Gen Z students through creator-led, mobile-first storytelling. By partnering with TikTok creator Ana Regalado and placing her in a branded dorm at Florida International University, the campaign delivered emotionally authentic content that blended humor, food, and cultural connection.
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It Gets Better Launches Award-Winning Tool for Queer Youth Dialogue
Multicultural and Inclusive Marketing Awards November 5, 2025It Gets Better launched “Perfectly Queer,” a gamified conversation guide designed to help multicultural LGBTQ+ youth and their families break cultural silence around identity and sexual health. By blending education, empathy, and play, the campaign created safe spaces for dialogue and connection.
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CEO Chad Tons on Leveraging Gaming and Influencer Partnerships
Pulse November 4, 2025Denise McDevitt, SVP of award programs at ANA connects with Chad Tons, CEO of Infinity Marketing Team, shares how his team brought the “Good Neighbour” ethos to life in pixels, partnered with influencers to amplify impact, and built a gaming experience that felt anything but expected for their State Farm “Jake’s Jingle Quest” work.
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Making a Traditional Drink Relevant for a New Generation
Event Soundbites November 4, 2025A challenger brand mindset has been key in making dairy milk relevant to a new generation.
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Building Your Brand with Consumers Younger Than 40
Event Soundbites November 4, 2025Building emotional connections with under 40s is expanding the premium wine market.
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Pringles Celebrates Hispanic Identity with Culturally Resonant Campaign
Multicultural and Inclusive Marketing Awards November 3, 2025Pringles’ “Salva la Ñ” campaign was a culturally resonant out-of-home and digital campaign that celebrated Hispanic identity, driving strong engagement and media impact across platforms.
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How Lenovo Used AI to Help Gen Z Feel Seen — Online and Offline
Multicultural and Inclusive Marketing Awards October 30, 2025Lenovo’s “Meet Your Digital Self” campaign used AI-powered holograms to help gen Z participants introduce their online identities to loved ones in real life — bridging emotional gaps and sparking cross-generational empathy.
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Email’s Efficacy Won’t Slow Down with Gen Z | On Scope
Podcast Clips October 26, 2025Scott Cohen, CEO at InboxArmy, explains why email isn’t going anywhere anytime soon, outlining all the reasons why it will still be an effective marketing channel, even as gen Z and gen Alpha come of age.
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Skittles Pop’d: The Sweet Spot Between Viral Culture and Brand Consistency
Webinar Rewinds October 22, 2025In this webinar, Ashley Gill, VP of Brand and Content at Mars Wrigley, discussed how Skittles harnessed viral behaviors, playful legal humor, and emotional contradictions to spark curiosity, drive social engagement, and fuel trial among a notoriously hard-to-crack audience.
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Pool Boss: How SNICKERS Ice Cream Is Rewriting the Rules of Treat Culture
Event Recaps October 7, 2025SNICKERS Ice Cream is redefining itself as the ultimate chill-out treat for stressed-out “Genzennials,” using humor, empathy, and cultural insight to drive business growth and connect with multicultural audiences.
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The Latest on Gen Z Trends
Leading Edge September 30, 2025Emma Rabius, associate strategist at BarkleyOKRP, discusses gen Z trends.
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Winning Gen Z’s Digital Trust: Lenovo’s Emily Ketchen on Empathy, AI, and Tech for Good
Pulse September 29, 2025Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, sat down with ANA for a pre-conference interview to discuss how empathy and AI are reshaping gen Z’s relationship with technology, and why building trust with the next generation requires both innovation and humanity
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Marketing to Gen Z
ASK Answers September 24, 2025Who is gen Z? How are brands marketing to this generation?
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Tim Ellis Is Future-Proofing the NFL, One Activation at a Time
Pulse September 15, 2025Tim Ellis, CMO at NFL, highlighted the league’s multifaceted approach to engaging fans, including the brand’s human approach to leveraging technology.
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