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Search returned: 369 document(s).
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How Georgia Pacific Is Driving Business Results Through Accurate Portrayals of Women
Event Recaps November 24, 2025Representatives from Georgia-Pacific shared how the organization is using SeeHer and GEM scoring to drive authentic portrayal of women in advertising and boost brand performance.
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How ServiceNow Redefines Agency Partnerships
Event Recaps November 23, 2025ServiceNow’s in-house leader shares how creative teams can scale without sacrificing quality, leveraging operational rigor, AI adoption, and hybrid partnerships to meet rising demands for speed, efficiency, and measurable impact.
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How AARP Turned Data Insights into Stellar Age-Inclusive Marketing
Event Recaps November 16, 2025Representatives from AARP and partner company Interloq shared illuminating results from AARP’s annual “Mirror/Mirror” study and highlighted how AARP used these insights to develop a campaign that provided a massive lift in brand equity among women.
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Esquire Bank’s Mai Talks AI-Driven Leadership Transformation
Event Recaps November 12, 2025Kyall Mai from Esquire Bank shared a blueprint for transforming marketing leadership to thrive in the AI era through mindset shifts, organizational reinvention, and hyper-personalization.
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Shipt CMO Talks Creativity, Culture, Technology Convergence
Event Recaps November 11, 2025Alia Kemet from Shipt explained how creativity, cultural insight, and emerging technologies are converging to reshape marketing. She emphasized the importance of authentic experimentation, cultural fluency, and the strategic use of AI as a baseline skill for marketers.
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WPP Media Explains Future of Brand Value Creation
Event Recaps November 10, 2025WPP Media’s Brian Lesser outlined how the future of brand value creation lies at the intersection of ubiquitous media and transformative AI, urging marketers to move from tactical campaigns to strategic worldbuilding for intelligent, measurable growth.
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It Gets Better Launches Award-Winning Tool for Queer Youth Dialogue
Multicultural and Inclusive Marketing Awards November 5, 2025It Gets Better launched “Perfectly Queer,” a gamified conversation guide designed to help multicultural LGBTQ+ youth and their families break cultural silence around identity and sexual health. By blending education, empathy, and play, the campaign created safe spaces for dialogue and connection.
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How Laxmi Helped Asian Americans Celebrate Diwali
Multicultural and Inclusive Marketing Awards November 4, 2025Laxmi’s Diwali campaign aimed to emotionally connect with the South Asian diaspora in the United States — especially students and young professionals living away from home — by highlighting the loneliness often felt during the festive season. Through a heartfelt video and influencer storytelling, the campaign encouraged small acts of kindness and inclusion, positioning Laxmi as a comforting symbol of home.
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How P&G Celebrated Polynesian Football Athletes
Multicultural and Inclusive Marketing Awards November 4, 2025The Culture of Winning: Polynesian Football Pride campaign by Gillette aimed to celebrate the achievements of Polynesian football athletes while reinforcing the brand’s commitment to mentorship and community support.
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National Institutes of Health/SCI Speaker Talks Data Visualization
Event Recaps November 2, 2025Data visualization is both the first and last mile of insight, enabling exploration of data and communication of findings to audiences who increasingly prefer images over spreadsheets and white papers.
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Molson Coors Shot “All Stars” for Its TV Campaign
In-House Excellence Awards September 22, 2025DoorDash leveraged its ongoing partnership with the NBA and WNBA to deepen engagement with basketball fans — a core audience already highly active on the platform.
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Kantar Reveals the Formula: How Brands Build Strength in Uncertain Times
Event Recaps September 22, 2025Kantar shared insights from its Blueprint for Brand Growth, highlighting three growth accelerators and three behaviors that strong brands have in common and which activities make the biggest difference.
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Demand Metric’s Benchmarks Break DM Myths
Event Recaps September 22, 2025The ANA and Demand Metric shared an exclusive look at the latest findings from Impact Pulse, diving deep into the performance benchmarks that define direct mail excellence.
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Kellanova Shares Three Hard Truths About Data and AI
Event Recaps September 20, 2025Kellanova’s Lu Cotterill unpacked how to build a foundation for artificial intelligence (AI) adoption that is rooted in data and business outcomes, sharing three hard truths all marketers need to understand as they implement a data-driven AI strategy.
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How This Company Fostered Employee Togetherness
In-House Excellence Awards September 19, 2025Delta Dental sought to define and communicate its unique strengths as an employer through a refreshed employee value proposition (EVP).
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How La-Z-Boy Bounced Back with Data and Brand Marketing
Event Recaps September 18, 2025Representatives from La-Z-Boy and Analytic Partners gave a quick rundown of La-Z-Boy’s new brand-focused campaign, explained why more companies don’t invest in brand marketing, and provided some tips for how you can use data to sell the proven brand approach to the C-suite.
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How This Company Helped Raise Money to Combat Childhood Cancer
In-House Excellence Awards September 17, 2025ALDI partnered with Alex’s Lemonade Stand Foundation (ALSF) to help engage employees in supporting the fight against childhood cancer.
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Nielsen Shows How Attention Measurement Drives Growth
Event Recaps September 15, 2025Nielsen, Realeyes, and Captiv8 demonstrated how attention measurement represented the next frontier in marketing analytics, enabling brands to move beyond traditional reach and frequency metrics to predict sales outcomes and optimize campaign performance across platforms.
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LinkedIn Evolves Marketing from Cost Center to Growth Catalyst
Event Recaps September 15, 2025LinkedIn demonstrated how it transformed marketing from a cost center into a growth catalyst by implementing a comprehensive measurement framework that combined media mix modeling, incrementality testing, and modeled attribution to drive business decisions and optimize performance across the full customer journey.
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Ram Trucks Twists a Movie Tie-In into Something More
Event Recaps September 12, 2025Ram Trucks transformed a simple movie partnership into a high-impact, multi-channel campaign that drove awareness, engagement, and sales for the Ram 1500 RHO.
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