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Search returned: 196 document(s).
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On the Hill and in the States: 2025 Nonprofit Policy Wins, Losses and What’s Next
Webinar Rewinds November 17, 2025This webinar is perfect for nonprofit advocates using marketing to drive change and gain support. In just 30 minutes get a rundown of 2025’s key policy shifts — from the USPS postal rate changes impacting direct mail to state privacy laws affecting donor outreach and segmentation.
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Direct Mail as a Data-Driven Performance Channel
Partner Content October 16, 2025Some marketers may be quick to dismiss direct mail, believing it's an outdated mass-blast relic that's too complicated to track, too difficult to optimize, and too expensive to be worth it. But today's direct mail is as measurable as digital, offering real-time customer insights and clear attribution metrics.
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Demand Metric’s Benchmarks Break DM Myths
Event Recaps September 22, 2025The ANA and Demand Metric shared an exclusive look at the latest findings from Impact Pulse, diving deep into the performance benchmarks that define direct mail excellence.
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Five Steps to Irresistible Direct Mail Campaigns
Partner Content September 11, 2025Direct mail marketing offers a tangible way to engage consumers who are increasingly fatigued by digital ads. By integrating physical mail with digital technologies, marketers can create memorable campaigns that cut through the digital noise and encourage customer interaction.
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How Mail Can Complement Omnichannel Marketing
Conference Session Videos September 6, 2025In this video from a session at the ANA’s 2025 Masters of Data Conference, USPS’s Chris Karpenko highlighted how mail can valuably complement and support digital marketing efforts, particularly with its Informed Delivery feature.
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ROI by Media Channel, 2025
Money Slides September 2, 2025The ANA shares findings from its “Impact Pulse” report that quantify the average ROI of various marketing channels, including direct mail, email, paid search, social media, and digital display advertising.
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This Soap Brand Used a Food-Delivery App to Promote Hand Hygiene During Ganesh Chaturthi
Smarties Awards August 28, 2025Unilever’s soap brand Lifebuoy leveraged Indian cultural traditions and a food delivery app to increase hand hygiene practices.
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Receptiveness to Receiving Promotions by Age Group: Email Versus Physical Mail
Money Slides August 26, 2025The USPS shares survey data that illuminates the relative preference that each age group expresses for receiving promotions by physical mail over receiving emails.
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USPS Touts the Value of Mail’s Role in Omnichannel Marketing
Event Recaps August 20, 2025During a session at the ANA’s 2025 Masters of Data Conference, USPS’s Chris Karpenko highlighted how mail can valuably complement and support digital marketing efforts, particularly with its Informed Delivery feature.
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A Step-by-Step Guide to Effective Omnichannel Marketing
Partner Content August 19, 2025Direct mail cuts through digital fatigue by combining physical touchpoints with smart tech — QR codes, PURLs, CRM data, and automation tools — to drive action. Learn how to build omnichannel campaigns that boost engagement, increase conversions, and deliver measurable results.
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Is That Check Still in the Mail? A New Postmaster General and USPS Changes
Webinar Rewinds August 19, 2025This webinar provided a brief overview of the leadership changes and challenges at the United States Postal Service, an agency vital to nonprofit organizations success in direct marketing and fundraising.
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The Can't-Miss Benefits of Direct Mail in Omnichannel Strategies
Partner Content July 29, 2025Digital ad fatigue is rising, with gen Z wanting to spend less time looking at screens and engagement rates dropping. Enter direct mail. Tactile, targeted, and tech-enhanced, modern mail drives greater emotional impact, improved ROI, and complements digital for deeper consumer connections and lasting brand loyalty.
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American Express’s Guide to Innovating Direct Mail
Event Recaps July 11, 2025During a session at a June 2025 ANA Data and Direct Marketing Committee meeting, American Express and RAPP discussed their blueprint for innovating direct mail.
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How to Use Direct Mail as a Tangible Advantage in the Experience Economy
Conference Session Videos June 29, 2025In this video, learn how direct mail cuts through digital fatigue to create a lasting, tactile connection and a personal experience customers won’t easily forget. Get inspired by new research and innovative direct mail that gets brands in the door to drive deeper connections.
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United Egg Producers Reaches Major Retailers Through Direct Mail
B2 Awards June 26, 2025United Egg Producers (UEP) utilized direct mail for its latest campaign to reach big-name supermarkets.
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Innovation through Direct Mail
Conference Session Videos June 19, 2025Discover how omnichannel marketing featuring direct mail can spark meaningful engagement, drive awareness, and tell your brand story in a memorable way. Get inspired by innovative mail pieces that break through the noise and create lasting brand impact.
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Maximizing Marketing Impact: Why Direct Mail Deserves a Place in Every Multichannel Strategy
Event Recaps June 3, 2025U.S. Postal Service and Colorado State University presented newly commissioned academic research analyzing direct marketing’s effectiveness across multiple dimensions — qualitative interviews, large-scale surveys, and field experiments — with a focus on ROI, customer lifetime value, and its role within omnichannel strategies.
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How Canadian Red Cross Transformed High-Value Donor Engagement
REGGIE Awards May 28, 2025The Canadian Red Cross created a dynamic summer campaign targeting its most valuable supporters — donors who give $500 or more — by focusing on their unique motivations and preferences.
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Direct Mail in the Digital Age: The Value of Tangible Media with Evergreen ROI
Event Recaps May 28, 2025Trish Witkowski, direct mail consultant at Sappi North America, provided a comprehensive rundown of why physical mail is still providing value for marketers, especially when combined with digital elements of a campaign. She also reviewed tactics for making brand mailers more effective.
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How Direct Mail Can Leverage AI-Powered Predictive Modeling to Drive Revenue: A Case Study
Event Recaps April 29, 2025Resonate's Dean de la Peña discussed how AI-powered custom data modeling can be used to optimize conversion through multichannel applications including direct marketing.
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