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Search returned: 123 document(s).
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How the MLB Connected with Latino Fans
Multicultural and Inclusive Marketing Awards November 11, 2025Major League Baseball’s "El Béisbol Es Otra Cosa" campaign redefined how the league connects with U.S. Latine audiences by positioning baseball as a vibrant cultural experience rather than just a sport. Through bilingual storytelling, Spanglish humor, and immersive activations, the campaign celebrated Latine rituals, players, and fandom with authenticity and emotional depth.
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How P&G Empowered HBCU Students
Multicultural and Inclusive Marketing Awards November 11, 2025P&G’s HBCYOU campaign was a strategic, culturally immersive initiative designed to build lasting connections with HBCU students by meeting their unique needs through trusted products, meaningful experiences, and community-driven engagement.
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Celebrating James Baldwin’s 100th Birthday
Multicultural and Inclusive Marketing Awards November 10, 2025The primary objective of the Baldwin 100 campaign was to transform the centennial of James Baldwin’s birth into a dynamic, year-long cultural moment that honored his legacy while expanding his reach. The campaign aimed to introduce Baldwin’s work to a new generation of readers — particularly younger, more diverse audiences — through emerging platforms such as TikTok, Instagram, podcasts, and digital kiosks.
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CEO Chad Tons on Leveraging Gaming and Influencer Partnerships
Pulse November 4, 2025Denise McDevitt, SVP of award programs at ANA connects with Chad Tons, CEO of Infinity Marketing Team, shares how his team brought the “Good Neighbour” ethos to life in pixels, partnered with influencers to amplify impact, and built a gaming experience that felt anything but expected for their State Farm “Jake’s Jingle Quest” work.
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Building Your Brand with Consumers Younger Than 40
Event Soundbites November 4, 2025Building emotional connections with under 40s is expanding the premium wine market.
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Email’s Efficacy Won’t Slow Down with Gen Z | On Scope
Podcast Clips October 26, 2025Scott Cohen, CEO at InboxArmy, explains why email isn’t going anywhere anytime soon, outlining all the reasons why it will still be an effective marketing channel, even as gen Z and gen Alpha come of age.
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Pool Boss: How SNICKERS Ice Cream Is Rewriting the Rules of Treat Culture
Event Recaps October 7, 2025SNICKERS Ice Cream is redefining itself as the ultimate chill-out treat for stressed-out “Genzennials,” using humor, empathy, and cultural insight to drive business growth and connect with multicultural audiences.
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Marketing to Millennials
ASK Answers October 1, 2025How can my brand effectively connect with millennials?
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This Bottled Water Brand Strove to Help Vietnamese Urbanites Reduce Their Stress
Smarties Awards August 29, 2025La Vie strove to educate consumers on how to restore their mental well-being in the face of stressful modern lives.
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Campbell’s Emotional Holiday Commercial Connects with Shoppers
Smarties Awards August 28, 2025Campbell’s generated sales during the holiday season with an emotional, diverse long-form video.
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How Vaseline Used AI and Influencers to Improve Skincare Routines
Smarties Awards August 21, 2025With its “#BebasHealing” campaign, Vaseline aimed to position itself as an ideal solution for women concerned about skin care while traveling. The brand partnered with a well-known influencer and used AI technology to create a highly engaging and effective promotion.
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How Visit New Hampshire Revolutionized Travel Marketing with Machine Learning
Smarties Awards August 20, 2025Leveraging AdTheorent’s customized machine learning-powered digital advertising tool, Visit New Hampshire was able to create a highly targeted and exceptionally effective campaign to drive new visits to the state during a post-pandemic period of heightened competition.
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Campbell’s Dared America to Try Its Spiciest Soup
Smarties Awards August 6, 2025Tapping into the brand’s ethos centered around pushing flavor boundaries and delivering hearty satisfaction, Campbell’s challenged consumers’ taste buds with its spiciest innovation ever: Chunky Ghost Pepper Chicken Noodle Soup.
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The Relationship Report
Knowledge Partners August 6, 2025Inspira shares a report based on survey data that sheds light on how consumers choose, connect with, and commit to brands.
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La-Z-Boy Leans into New Generations through Social Media
Event Soundbites August 5, 2025La-Z-Boy leveraged discomfort to create social media impact and cultural relevance with new generations.
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Jägermeister Wanted to “Call the Shots”
Smarties Awards August 4, 2025Jägermeister’s mission focused on engaging and influencing Uber riders in the target audience in Florida, Georgia, and Missouri to choose Jägermeister as their preferred shot when heading out for a night with friends.
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Dunkin' Chooses Team Jeremiah in New 'King of Summer' Ad Campaign
Marketing News July 30, 2025Dunkin' has rolled out a new ad campaign, "King of Summer," to plug its two refresher flavors, Golden Hour and Blueberry Breeze. The campaign, which plays off the hit Amazon Prime series "The Summer I Turned Pretty," features Gavin Casalegno, who starts in the show and has been crowned by Dunkin' the "king of summer."
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Lipton Hard Iced Tea Campaign Encourages Cross-Generational Quaffing
Marketing News June 10, 2025To celebrate National Iced Tea Day on June 10, Lipton Hard Iced Tea is kicking off a new campaign, "Don't Retire the Party." The campaign encourages millennials and baby boomers to unite over a shared love of hard iced tea and features a sweepstakes offering fans a trip to Palm Springs, Calif. — if they bring along their friend from another generation.
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LifeLock’s “Oh No” Moments Drove Home the Need for Additional Digital Security Among Millennials
REGGIE Awards June 6, 2025LifeLock launched “Out of Control,” a series of ads that highlighted how third parties can often be the source of a data breach and positioned the brand as the extra layer of security necessary to keep people’s data and identities secure.
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How OREO’s Clever Spin on Hamburger Menus Drove Sales Among Millennials
REGGIE Awards June 6, 2025To reverse a trend of sluggish sales among younger consumers, OREO partnered with Kroger and influencers to launch a campaign wherein the hamburger menu on popular websites became the focus of a digital scavenger hunt that allowed winners to buy OREO cookies at a discount.
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