Search Marketing Knowledge Center

Corona’s Beach Upgrades Empower First-Time Visitors with Disabilities

Multicultural and Inclusive Marketing Awards November 21, 2025

Corona launched Accessing Paradise to make Canadian beaches more inclusive for people with mobility impairments, combining accessibility upgrades with community engagement and environmental responsibility to expand access to nature.

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Coca-Cola Reimagines Holiday Giving Through Filipino Traditions

Multicultural and Inclusive Marketing Awards November 18, 2025

Coca-Cola celebrated Filipino-Canadian holiday traditions by spotlighting Sari-Sari stores and Balikbayan boxes, creating emotional impact through community storytelling, cultural relevance, and a showstopping out-of-home activation.

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United Airlines’ Playbook for Speed, Storytelling, and Brand Safety

Event Recaps November 12, 2025

United Airlines shared how it reinvented its marketing playbook to deliver cultural relevance, speed, and authenticity while operating within the constraints of a highly regulated industry.

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Highlighting Diverse Voices through Real World Connections

Conference Session Videos November 10, 2025

In this video, OUTFRONT discussed the importance of harnessing the power of public space to spotlight culture, celebrate inclusivity, and move people — through sports, music, and heartfelt partnerships that uplift diverse voices.

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Headspace’s Strategic Partnerships: Expanding Access to Mental Health Support

Event Recaps November 6, 2025

Headspace SVP Connie Chan Wang shared how the brand is redefining mental health care through inclusive partnerships, product evolution, and a philosophy rooted in meeting people where they are.

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How United Airlines Has Built a Successful Brand Marketing Function

Conference Session Videos November 2, 2025

Next year, United Airlines will turn 100. In this session, learn how the airline has transformed its advertising and social media efforts, with a focus on humanity, relevance, speed, and doing the small things right.

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How Brands Drive Culture IRL

Event Recaps October 16, 2025

OUTFRONT discussed the importance of harnessing the power of public space to spotlight culture, celebrate inclusivity, and move people — through sports, music, and heartfelt partnerships that uplift diverse voices.

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Canva’s Enterprise Campaign Delivers Results with Strategic Out-of-Home Placements

In-House Excellence Awards October 7, 2025

Canva’s out-of-home campaign reached enterprise decision-makers with targeted messaging, boosting awareness and helping exceed pipeline goals.

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Study: DOOH Is Boosting Returns for Advertisers

Marketing News September 16, 2025

A whopping 95 percent of consumers have a positive or neutral view of in-store ads and just 4 percent find them detracting, according to a recent survey focusing on retail media and digital out-of-home.

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Discover Enhances Cardmember Experience with Strategic MTA Integration

In-House Excellence Awards September 12, 2025

Discover promoted its compatibility with MTA’s contactless system through a bold subway campaign, driving increased cardmember confidence and usage across transit and everyday purchases.

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OUTFRONT Media on the Growing Out-of-Home Opportunity

Event Recaps September 9, 2025

Using real-world case studies, representatives from OUTFRONT Media outlined the growing opportunity in out-of-home advertising.

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Editor Highlights: The Latest on Talent, B2B, and OOH

Leading Edge September 5, 2025

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Leading Edge highlights content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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Hellmann’s Puts Mayo Cat on the Sphere During the Super Bowl

Smarties Awards August 28, 2025

Hellmann’s debuted a loveable mascot, Mayo Cat, on the Las Vegas Sphere during the Super Bowl.

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This Vietnamese Ride-Hailing App Installed Benches for User Ease in Seaside Towns

Smarties Awards August 27, 2025

Grab Vietnam installed geo-tagged benches in seaside towns to create meet-up points for drivers and users.

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How to Get Outsized Returns with Data-Driven OOH

Conference Session Videos August 27, 2025

In this video, representatives from OUTFRONT Media outlined the growing opportunity in out-of-home advertising using real-world case studies.

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How and Why OOH Advertising Influences Real Life

Knowledge Partners August 26, 2025

Outfront shares insights from its 2025 Advertising Trends Report, revealing shifting consumer priorities, skepticism toward digital ads, and growing demand for authenticity. The research emphasizes out-of-home’s unmatched trust, engagement, and ROI, positioning it as a vital channel in modern marketing.

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Gold Peak Tea Appeals to "Golden Hour" Photography on Social Media

Smarties Awards August 25, 2025

Gold Peak Tea, a Coca-Cola brand, emphasized its gold-hued product through a photography-based social media campaign.

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Rockstar’s Bro-Code Unites Blue-Collar Workers

Smarties Awards August 22, 2025

Rockstar’s “Bro-Code” campaign redefined energy drink marketing by prioritizing community and blending occupation-specific media, CRM-driven engagement, and strategic partnerships to drive engagement and foster loyalty.

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