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Search returned: 565 document(s).
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Building Customer-360 Views Through Progressive Profiling
Webinar Rewinds December 11, 2025In this webinar, learn how progressive profiling offers a transformative approach to customer engagement. By thoughtfully capturing data over time — at moments of real value and with explicit consent — brands can assemble a unified, dynamic Customer-360 view.
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Your Media Is Optimized. Your Tech Stack Is Solid. Your Work Is ... Forgettable.
Webinar Rewinds December 9, 2025B2B marketing is finally having its moment: bigger budgets, smarter targeting, better tech. But while we’ve optimized everything from channels to data pipelines, there’s one thing we’ve neglected: the work. This webinar unpacked what it really takes to make marketing that moves minds and moves business.
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Find and Keep Great Marketing Talent Using AI-Powered Resources
Webinar Rewinds December 5, 2025In this webinar, gain insights into the evolving business of talent acquisition, workforce development, and human resources as AI is rapidly changing the professional ecosystem. Learn from industry experts about innovative hiring strategies, talent retention techniques, and emerging trends that are reshaping how organizations attract, develop, and nurture top talent.
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Children Online: The New Rules of the Road
Webinar Rewinds November 22, 2025From social media restrictions to age-appropriate design codes, lawmakers across the country are rewriting the playbook for how companies engage with young users. This webinar broke down what is driving this new wave of legislation and enforcement and what it means in practice.
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Beyond the Funnel: Turning Handoffs into Brand-Building Moments
Webinar Rewinds November 19, 2025Creating consistent, branded customer experiences requires smarter collaboration, clearer handoffs, and a shared commitment to customer outcomes. In this webinar, Mower and Knauf explored how marketers can shape the post-purchase experience by turning onboarding, customer service, and contract milestones into brand-building moments.
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Achieving the Holy Grail of Marketing Utilizing AI and Beyond
Webinar Rewinds November 19, 2025In this webinar, learn how the rapid onset of AI is transforming the marketing industry with new tools and upskilling needed to achieve optimal success. Speakers shared their invaluable insights on how to harness AI for smarter, more impactful marketing.
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B2B in the Blended Feed: Reaching Buyers Where They Are
Webinar Rewinds November 18, 2025In this webinar, leaders from TikTok and NewtonX unpacked new research and the implications for B2B marketing. See the data behind a new environment where personal feeds shape business decisions, authentic voices build trust, and entertaining content outperforms traditional formats.
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Programmatic Insights to Finish 2025 Strong and Power 2026 Strategy
Webinar Rewinds November 18, 2025The Q3 2025 ANA Programmatic Transparency Benchmark has arrived. Discover how brands are leveraging Q3 learnings to optimize their programmatic investments and set the foundation for stronger performance in 2026.
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On the Hill and in the States: 2025 Nonprofit Policy Wins, Losses and What’s Next
Webinar Rewinds November 17, 2025This webinar is perfect for nonprofit advocates using marketing to drive change and gain support. In just 30 minutes get a rundown of 2025’s key policy shifts — from the USPS postal rate changes impacting direct mail to state privacy laws affecting donor outreach and segmentation.
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Strive for More 2.0: Portrayal Tips and Creative Techniques to Increase Media Value and Sales
Webinar Rewinds November 17, 2025Want to boost your creative effectiveness by 31%? And your sales by 44%? Start by showing women something revolutionary — THEMSELVES!
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Insights from Covered California’s CMO: An Empathy-First Approach to Healthcare Marketing
Webinar Rewinds November 17, 2025Navigating health insurance is often complex and impersonal. This webinar reveals how Covered California’s campaign is revolutionizing healthcare marketing with an empathy-first approach, grounded in a core principle: multicultural marketing is marketing.
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Marketing with Integrity, Part 1: Ethical Offers, Audiences, and Inclusion
Webinar Rewinds November 13, 2025In part 1 of a two-part ethics webinar series, speakers dove into the newly updated ANA Ethics Code of Marketing Best Practices (Ethics Code), a trusted framework shaped by the ANA Ethics Code Steering Committee to help marketers, advertisers, and fundraisers navigate today’s complex and evolving landscape with integrity and impact.
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How Agencies Can Bring Accountability to Your Campaign Spend with Mastercard
Webinar Rewinds November 12, 2025This webinar pulls back the curtain on agency financial operations and shows how agencies that embrace invoice-to-pay automation deliver smarter spend management, clearer reporting, and better outcomes for the brands they serve.
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Curating the Narrative | How Hispanic Viewers Are Taking Control of Their Media Experience
Webinar Rewinds November 12, 2025In this webinar, Nielsen’s Hispanic market expert, Stacie DeArmas, spoke to the untold narrative of how Hispanic consumers are creating digital experiences, influencing algorithms, and championing cultural phenomena that brands can leverage for meaningful engagement.
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Heart, Humor, and Hype: How Panda Express Turned Storytelling into a 360° Brand Experience
Webinar Rewinds November 12, 2025In this webinar, Panda Express' Fabiola del Rio and Dave Daines from Opinionated shared the story of how the “Have You Eaten Yet?” campaign used heartfelt cultural storytelling, karaoke-singing aunties, and a clear, confident brand position to turn a simple idea rooted in care into an emotionally resonant, category-defining moment.
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Unlock More Value: A Sneak Peek at 2026 Membership Benefits
Webinar Rewinds November 11, 20252026 is coming fast. Are you ready to unlock more value? In this quick 30-minute webinar, Luke Ruckel with the ANA covered how to log in, plug in, and check in — plus some best practices to fuel your growth as a marketer in today’s changing world.
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AI, Social, and Mobile: Powering Mom’s Path to Purchase
Webinar Rewinds November 10, 2025Today’s mom is more digitally fluent and resourceful than ever. In this webinar, speakers explored how technology is transforming the way mom shops and what it means for brands looking to win her attention, trust, and loyalty.
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Why Brand Strategy Is the Key to Customer Experience in the Age of AI
Webinar Rewinds November 7, 2025In this webinar, Lippincott discussed why most brands struggle to align their promises with experiences, and the strategies for transforming CX moments into authentic, branded ones.
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Fall Cleanup — Get Your Automated Emails Ready
Webinar Rewinds November 7, 2025The holiday season is coming fast. Are your automated emails ready to keep up? This webinar helps you refresh your strategy, sharpen your messaging, and make the most of the data and tools you already have.
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What Makes A GEM Award-Winning Campaign? CARE's Keys to Success
Webinar Rewinds November 7, 2025The GEM Awards celebrate creative excellence in the accurate portrayal of women in advertising. In this session, CARE shared its In-House Excellence GEM award-winning case study of their "She Leads The World" campaign, providing the insights, strategy, and best practices that drove growth for CARE.
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