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Five Ways B2B Marketers Can Finally Unlock the Power of Their Data
POVs December 17, 2025Recent research shows that B2B brands are lagging behind their B2C counterparts when it comes to leveraging data, significantly hurting their bottom-line success. These five key strategies will ensure your B2B brand is not one of them.
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Why Are Brands Repeating Past Programmatic Mistakes with AI | On Scope
Podcast Clips December 14, 2025Caitlin Blewett, CMO at Genpact, shares her thoughts on why many marketing leaders, who witnessed firsthand the perils of jumping too far too fast during the programmatic boom, are now doing the same exact thing with AI implementation.
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How to Maintain Brand Differentiation When Using AI | On Scope
Podcast Clips December 14, 2025We’ve all heard of the “sea of sameness” that is expected to flourish with AI implementation. Caitlin Blewett, CMO at Genpact, shares her thoughts on how marketers might avoid falling into this trap, discussing the ways in which humans can continue to have a critical role in marketing practices, even with AI adoption.
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How to Convince Leadership to Pump the Brakes on AI Adoption | On Scope
Podcast Clips December 14, 2025On the On Scope podcast, Caitlin Blewett, CMO at Genpact, gives some tips for how marketers might convince leaders of the need to slow down a bit with AI adoption and implementation, pulling from her own experiences working in an environment that prioritizes speed to market.
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Are These Brand-Celebrity Pairings a Match Made in Heaven? | On Scope
Podcast Clips December 14, 2025In what might become a regular game on the On Scope podcast, host Mike Berberich and show producer Ryan Dinger discuss which brands should consider partnering with celebrities like Tyler The Creator, Sabrina Carpenter, and Tracy Morgan.
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Three GEO Tips to Future Proof Your Search Strategy
POVs December 14, 2025The rules of discoverability are shifting — again. And if your brand wants to stay relevant in the new AI-dominated world of search, it’s time to optimize for the engine behind the engine. Get started with these three best practices.
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These Brand Misconceptions Are Killing Your Bottom Line | On Scope
Podcast Clips December 12, 2025Brand Finance’s Alfred DuPuy shares the popular misconceptions about brand value that are eating into your profit margin.
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Don’t Wait for Mergers or Acquisitions to Calculate Your Brand Value | On Scope
Podcast Clips December 9, 2025Brand Finance’s Alfred DuPuy explains why proactively calculating your brand’s value can be a boon for marketers looking to gain more respect from the C-suite and the rest of the organization and provides some insight into how you can do so.
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The Most Valuable Brands All Have These Things in Common | On Scope
Podcast Clips December 9, 2025During an appearance on the On Scope podcast, Brand Finance’s Alfred DuPuy shares the two qualities every single valuable brand on earth seems to have in common.
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You Need to Know These MarTech Red Flags | On Scope
Podcast Clips November 22, 2025Danilo Tauro, a senior advisor at McKinsey & Co. and managing partner at VC firm CartographAI, shared what he believes are the biggest red flags marketers need to look out for when evaluating potential tech tools or platforms.
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Two Questions You Need to Ask About MarTech Solutions | On Scope
Podcast Clips November 22, 2025Whether you’re reviewing a new tech tool or a new platform, there are two questions you always need to ask your potential partner. Find out what they are with this clip from tech expert and venture capitalist Danilo Tauro.
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Three Ways You Can Be a Better Partner to Tech Partners | On Scope
Podcast Clips November 22, 2025From hard skills to soft, Danilo Tauro, a senior advisor at McKinsey & Co. and a managing partner at VC firm CartographAI, gave his advice for how marketers can be a better partner to their tech solution providers, sharing three tips you need to know.
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Only 5 Percent of Marketers Have Seen Significant Gains with AI | On Scope
Podcast Clips November 22, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss new Gartner research that indicates only 5 percent of marketers are realizing significant gains on business outcomes with their generative AI efforts, speculating that the technology’s promise of complete industry overhaul might be a tad overblown.
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Three Ways to Unlock the Creative Superpowers of Neurodivergent Employees
POVs November 20, 2025With research indicating creative teams that include neurodivergent people can be up to 30 percent more productive, it’s likely your business is missing out on marketing performance by neglecting neurodivergent inclusion. You can change that and start reaping the rewards of smarter workspaces with these three tips.
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Attribution Is Broken — Here’s How to Fix It | On Scope
Podcast Clips November 18, 2025Paul Boruta, founder and CEO at Slingwave, explains why attribution is not working for marketers and shares his thoughts about how to chart a new course, including leaning into what he refers to as the “three pillars of incrementality.”
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How to Design Marketing Experiments That Yield Actionable Results | On Scope
Podcast Clips November 18, 2025Slingwave’s Paul Boruta — who specializes in helping businesses to make informed marketing investment decisions — shares his best tips for designing marketing experiments that yield datapoints that your team can actually act on.
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Does Your Brand Need a Podcast? | On Scope
Podcast Clips November 18, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss a blockbuster podcast partnership between Spotify and Netflix, speculating on what the new deal means for brands partnering with content creators and debating whether this news means every brand needs to be in the podcast space or not.
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Knowing the Difference Between Interesting Data and Useful Data | On Scope
Podcast Clips November 18, 2025Slingwave’s Paul Boruta — who specializes in helping businesses to make informed marketing investment decisions — shares his tip for how to tell the difference between an interesting datapoint and a datapoint that is meaningful to driving business outcomes.
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Three Ways to Enhance Your Internal Marketing Efforts
POVs November 11, 2025Internal marketing is one of the most underutilized and overpowered ways to rally the entire company around your team’s efforts. Make sure you’re making the most of this critical tool with these three tips.
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How AARP’s Consumer Research Is Powering Values-Based Marketing
Conference Session Videos November 9, 2025In this video, representatives from AARP and partner company Interloq shared illuminating results from AARP’s annual “Mirror/Mirror” study and highlighted how AARP used these insights to develop a campaign that provided a massive lift in brand equity among women.
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