Search Results for All Content (access may be restricted)
Search returned: 105 document(s).
-
Building Customer-360 Views Through Progressive Profiling
Webinar Rewinds December 11, 2025In this webinar, learn how progressive profiling offers a transformative approach to customer engagement. By thoughtfully capturing data over time — at moments of real value and with explicit consent — brands can assemble a unified, dynamic Customer-360 view.
view -
Beyond the Funnel: Turning Handoffs into Brand-Building Moments
Webinar Rewinds November 19, 2025Creating consistent, branded customer experiences requires smarter collaboration, clearer handoffs, and a shared commitment to customer outcomes. In this webinar, Mower and Knauf explored how marketers can shape the post-purchase experience by turning onboarding, customer service, and contract milestones into brand-building moments.
view -
B2B in the Blended Feed: Reaching Buyers Where They Are
Webinar Rewinds November 18, 2025In this webinar, leaders from TikTok and NewtonX unpacked new research and the implications for B2B marketing. See the data behind a new environment where personal feeds shape business decisions, authentic voices build trust, and entertaining content outperforms traditional formats.
view -
Words of Wisdom from the 2025 ANA Masters of Marketing Conference
Leading Edge November 13, 2025Below are some of the rich insights and recommendations from the industry leaders who presented at ANA's 2025 Masters of Marketing Conference.
view -
Why Brand Strategy Is the Key to Customer Experience in the Age of AI
Webinar Rewinds November 7, 2025In this webinar, Lippincott discussed why most brands struggle to align their promises with experiences, and the strategies for transforming CX moments into authentic, branded ones.
view -
Gap Rolls Out Holiday Ad Campaign
Marketing News November 5, 2025The Gap is getting into the groove for the holidays. The apparel brand on Tuesday debuted its holiday marketing campaign, "Give Your Gift," which builds on the momentum from last year's holiday celebration and features an assist from singer-songwriter Sienna Spiro.
view -
How Red Lobster Used Customer Experience to Orchestrate a Brand Comeback
Event Soundbites November 2, 2025Red Lobster leveraged customer experience to engineer its comeback from bankruptcy.
view -
How to Measure B2B CX — and Prove Its Impact
Event Recaps October 28, 2025Cameron Conway, XM consulting lead at Qualtrics, broke down how leading B2B brands are making CX measurable — and how those insights are being used to shape brand strategy, improve pipeline health and demonstrate marketing ROI.
view -
How Is It Possible That Marketers Still Overlook Email?
On Scope October 16, 2025Scott Cohen, CEO at InboxArmy, joins the On Scope podcast to discuss why email continues to be overlooked, despite being the most powerful channel in marketing. He covered underutilized approaches to email marketing, AI’s role in the channel, and why email will continue to dominate — even with gen Z and gen Alpha.
view -
Starbucks: A Case Study on Leveraging Emotions for Success
Leading Edge October 1, 2025Nothing heralds the shift from summer to fall quite like the annual release of Starbucks’ Pumpkin Spice Latte. So iconic that it now has its own Wikipedia page, merchandise and fan clubs, the beverage has been one of the coffee giant’s most popular since its launch in 2003. So, what lies at the heart of this sweet success? A few standout behavioral biases have lent a hand, which Richard Shotton, founder of Astroten, and MichaelAaron Flicker, founder and CEO of XenoPsi Ventures, discuss.
view -
BMO Sets New Standard for Conference ROI
In-House Excellence Awards September 29, 2025BMO redefined corporate access through a custom-built web app, enabling transparent, efficient meeting scheduling and empowering investors with real-time data and control at its flagship global investment conference.
view -
The L.A. Rams and Anaheim Ducks Discuss Uses of Fan Data
Event Recaps September 4, 2025During a session at the 2025 ANA Masters of Data Conference, the Los Angeles Rams and the Anaheim Ducks discussed using first-party fan data to increase engagement.
view -
Why Human-to-Human Connections Matter in the Age of AI
Conference Session Videos September 3, 2025In this video, speakers shared some of the "fundamentals" of creating experiences on a recent national tour with Kellanova (Pringles), connecting to deep cultural insights, and not underestimating the power of human-to-human engagement to drive Return on Investment and Return on Inclusion.
view -
Hilton’s Secret to World-Class Guest Experiences? Emotionally Loyal Employees
Event Recaps August 26, 2025Hilton, in collaboration with Phaedon, shared how it redesigned the Hilton Honors Champion program by empowering frontline workers to become brand advocates, enhancing both career satisfaction and the guest experience across its global portfolio.
view -
Investing in First-Party Fan Data to Increase Engagement
Event Soundbites August 22, 2025Sports franchises are making major investments in analytics to leverage first-party fan data.
view -
National Library Board Reignites Reading Through AI-Powered Literary Adventures
Smarties Awards August 18, 2025Singapore's National Library Board created Playbrary, an AI-powered platform that transforms classic literature into interactive branching narratives where readers influence the storyline through their choices.
view -
MILO Delivers Personalized Nutrition Through AI
Smarties Awards August 15, 2025MILO pioneered Vietnam's first real-time personalized advertising campaign using AI-powered YouTube TrendJacking to communicate its new endurance-focused messaging to mothers concerned about their children's stamina.
view -
Alt Casts Are Expanding the Sports Marketing Arena
Trends and Technology August 15, 2025Alt casts, or alternative versions of sports broadcasts, are growing at a rapid clip, offering advertisers a more relaxed atmosphere than traditional play-by-play coverage.
view -
Learn How Therabody Used Creators in Its Holiday Campaign
Conference Session Videos August 14, 2025Therabody's holiday influencer campaign with Digital Voices generated 3 million impressions — 72 percent above target — and achieved 20.5 percent purchase intent comments by partnering with diverse creators including influencers 60 years of age and older to position wellness as a necessity, not luxury.
view -
How California Pizza Kitchen Leaned into the Cultural Conversation through a Viral Mistake
Conference Session Videos August 13, 2025In this video, learn how California Pizza Kitchen reignited cultural relevance by embracing a viral mistake with humor, humility, and humanity.
view