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How Toyota Is Using CRM 3.0 in the AI Era
Conference Session Videos November 19, 2025Today’s CRM demands intelligent and timely engagements, wrapped in seamless, cross-channel experiences. In this session, discover how CRM 3.0 helps break through the algorithmic noise.
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Programmatic Insights to Finish 2025 Strong and Power 2026 Strategy
Webinar Rewinds November 18, 2025The Q3 2025 ANA Programmatic Transparency Benchmark has arrived. Discover how brands are leveraging Q3 learnings to optimize their programmatic investments and set the foundation for stronger performance in 2026.
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How Avocados From Mexico Redefined Produce Marketing with Pop Culture
Conference Session Videos November 8, 2025In this video, learn how Avocados From Mexico (AFM) has gone from representing a brandless commodity to becoming the most recognized avocado brand in the United States, sparking a surge in avocado consumption and redefining produce marketing.
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How P&G Drives Growth with Multicultural Insights
Event Soundbites November 6, 2025P&G is driving brand growth with integrated marketing that has multicultural insights at its core.
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Programmatic Transparency Benchmark: Q3 2025 Benchmark Findings
Research Reports November 5, 2025Marketers reclaimed $13.6 billion in media value in Q3 2025 as working-media share climbed to 47.1 percent. Connected TV quality surged, made-for-advertising exposure hit a record low, and 99.1 percent of spend occurred in low-risk environments — signaling a new era of efficiency, transparency, and accountability.
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Key Tips on How to Make Your Brand Unforgettable
Event Recaps October 27, 2025In just over a decade, Avocados From Mexico (AFM) has gone from representing a brandless commodity to becoming the most recognized avocado brand in the United States, sparking a surge in avocado consumption and redefining produce marketing.
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Macy's, Marvel, and the NBA Team Up for New Spider-Man Collection
Marketing News October 21, 2025Macy's, Marvel, and the NBA are collaborating for a special-edition Spider-Man collection that features apparel, accessories, and home décor. The launch comes as the NBA season tips off Tuesday night and ahead of Spidey's return to the Macy's Thanksgiving Day Parade this year.
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Horizon Media Holdings and Havas Launch Global Agency Network
Marketing News September 30, 2025Horizon Media Holdings and Havas on Monday announced the launch of Horizon Global, a global agency network that will operate in more than 100 countries. While the new network combines both media companies' artificial intelligence programs, each firm will maintain its independence when it comes to landing new clients.
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AB InBev and Netflix Form a Global, Multiyear Partnership
Marketing News September 23, 2025AB InBev and Netflix on Monday announced a global multiyear partnership that will connect the brewing company's portfolio of beer brands with the streamer's titles and live events. The collaboration is intended to weave the companies' shared love of sports, food, and entertainment through cross-promotional efforts.
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Synchrony’s Media Plan Promotes Its Health Care Credit Card
In-House Excellence Awards September 23, 2025The company reached health care providers with paid social, paid search, and sponsored content, as well as lead-nurture emails and direct mail.
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How Hellmann’s Is Working to Make Itself a Game-Day Favorite
Event Recaps September 17, 2025During a session at a September 2025 meeting of ANA’s Brand Management Committee, Unilever described how it undertook to make Hellmann’s Mayonnaise an integral part of football fans’ gameday experience.
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JCPenney Rolls Out Latest Version of 'Really Big Deals' Program
Marketing News September 12, 2025JCPenney on Thursday rolled out the latest season of its "Really Big Deals" program featuring limited-time offerings weekly through the end of the year. The new iteration includes several stand-up comedians riffing on each week's featured product from an actual JCPenney store-turned-comedy club.
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Ram Trucks Twists a Movie Tie-In into Something More
Event Recaps September 12, 2025Ram Trucks transformed a simple movie partnership into a high-impact, multi-channel campaign that drove awareness, engagement, and sales for the Ram 1500 RHO.
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Dexcom Drives Engagement and Sales with a Multi-Channel Launch
In-House Excellence Awards September 12, 2025Dexcom launched its product Stelo through a cross-functional, collaborative campaign that combined strategic messaging and multi-channel execution to expand access and drive consumer engagement.
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Green Day and 7-Eleven Celebrate Milestones with a Bold Coffee Collaboration
In-House Excellence Awards September 11, 20257-Eleven’s integrated campaign with Green Day and Punk Bunny Coffee celebrated its coffee legacy and connected with gen Z through a limited-edition blend, experiential activations, and co-branded merchandise — driving strong engagement, media coverage, and sales.
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Channel Marketing
ASK Answers September 11, 2025What is channel marketing and how can you do it right?
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How Mail Can Complement Omnichannel Marketing
Conference Session Videos September 6, 2025In this video from a session at the ANA’s 2025 Masters of Data Conference, USPS’s Chris Karpenko highlighted how mail can valuably complement and support digital marketing efforts, particularly with its Informed Delivery feature.
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What's on the Table for Client-Agency Relations?
Trends and Technology September 5, 2025Justin Thomas-Copeland, who was recently named CEO of the 4As, says the ad agencies best positioned to thrive in the current climate are flexible, fast, and have a large window into their clients' business.
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Aquila Helps Advertisers Take the Lead on Cross-Platform Clarity
Conference Session Videos September 5, 2025In this video, Aquila, ANA’s cross-media measurement solution, shared how it is building a privacy-safe, advertiser-led platform to solve one of marketing’s biggest challenges: deduplicated reach and frequency across walled gardens and linear TV.
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Aquila’s Measurement Revolution: Advertisers Take the Lead on Cross-Platform Clarity
Event Recaps September 3, 2025Aquila, ANA’s cross-media measurement solution, shared how it is building a privacy-safe, advertiser-led platform to solve one of marketing’s biggest challenges: deduplicated reach and frequency across walled gardens and linear TV.
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