Search Marketing Knowledge Center

Snapchat Rolls Out Winter Village

Marketing News December 3, 2025

Snapchat is getting into a wintry mix. The social networking app on Monday introduced Snapchat Winter Village, an augmented reality platform that brings together three luxury brands — BOSS, Chopard, and Lancôme — within an immersive digital village.

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Marketing News Quiz for November 15, 2025

Marketing News Quiz November 15, 2025

In this week's marketing news quiz: A social network updates its community policies, Disney's new holiday campaign, a study from the ANA focuses on how culture affects brand building, and more.

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Amazon Revisits Its "5-Star Theater" Holiday Campaign

Marketing News November 14, 2025

Amazon is making a return engagement for its 2024 holiday campaign, "5-Star Theater." The e-commerce giant on Monday released this year's iteration, starring actor Benedict Cumberbatch reading zany yet complimentary customer reviews on various products. The marketing effort is designed to help holiday shoppers find presents for everyone on their gift list.

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ECI Media Management’s Top 10 Insights into Retail Media As It Reaches Maturity

Knowledge Partners November 6, 2025

ECI Media Management outlines 10 strategic imperatives for retail media investment, emphasizing omnichannel integration, data ownership, measurement standards, and transparency to maximize media value as the channel matures.

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Marketing News Quiz for November 1, 2025

Marketing News Quiz November 1, 2025

In this week's marketing news quiz: JCPenney's holiday ad campaign, a brand refresh from PepsiCo, a beauty brand encourages its customers to find their sense of purpose, and more.

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Dove Kicks Off Its Holiday Marketing Campaign

Marketing News October 30, 2025

Dove on Wednesday announced that it is partnering with Madison Square Garden Entertainment Corp. to serve as an Official Partner of the Rockettes and of the 2025 "Christmas Spectacular Starring the Radio City Rockettes." The beauty brand will bring its limited-edition holiday collection, events, and activations to Rockette shows beginning November 6.

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Direct-to-Consumer (DTC) Marketing

ASK Answers October 30, 2025

How are DTC brands successfully connecting with consumers?

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Walmart Channels Dr. Seuss in New Holiday Ad Campaign

Marketing News October 29, 2025

Walmart is channeling Dr. Seuss for its latest message. The retailer on Monday rolled out its holiday marketing effort, including a new ad campaign, "WhoKnewVille," and three major shopping events offering thousands of deals on a wide range of consumer items.

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JCPenney Rings in New Holiday Campaign

Marketing News October 29, 2025

JCPenney on Tuesday announced the launch of its upcoming holiday campaign, "It's What They Thought That Counts," emphasizing the joy of giving the perfect gift at an affordable price. The campaign borrows a page from the retailer's "Yes, JCPenney" campaign from earlier in the year, which also celebrated frugality.

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Adobe: U.S. Online Spending Is Expected to Reach $253.4 Billion During the Holiday Season

Marketing News October 8, 2025

U.S. online sales are expected to hit $253.4 billion this holiday season, representing a 5.3 percent growth year-over-year, according to Adobe's online shopping forecast for the 2025 holiday season released on Monday. The report contrasts with a decline in consumer confidence, which fell by 3.6 points in September.

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American Express Introduces Amex Ads

Marketing News October 7, 2025

American Express on Monday announced the launch of Amex Ads, a digital ad platform created to help brands reach Amex card members with more personalized messaging. The program uses first-party data to feed ads to consumers during the moments when they are most likely to shop.

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Mastercard Introduces Mastercard Commerce Media

Marketing News October 3, 2025

Mastercard on Wednesday announced the launch of Mastercard Commerce Media, a digital media network that leverages Mastercard's permissioned data and technology to provide more personalized offerings for advertisers. The launch marks Mastercard's foray into retail media, one of the fastest growing advertising vehicles.

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The Future Shopper, Ninth Edition

Knowledge Partners October 2, 2025

VML shares the results of a wide-ranging consumer survey, covering topics such as shoppers’ spending habits, adoption of technology, use of brick-and-mortar locations, and more.

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Starbucks: A Case Study on Leveraging Emotions for Success

Leading Edge October 1, 2025

Nothing heralds the shift from summer to fall quite like the annual release of Starbucks’ Pumpkin Spice Latte. So iconic that it now has its own Wikipedia page, merchandise and fan clubs, the beverage has been one of the coffee giant’s most popular since its launch in 2003. So, what lies at the heart of this sweet success? A few standout behavioral biases have lent a hand, which Richard Shotton, founder of Astroten, and MichaelAaron Flicker, founder and CEO of XenoPsi Ventures, discuss.

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CarMax Rolls Out New Brand Positioning

Marketing News August 25, 2025

CarMax on Monday announced a new brand positioning, spotlighting the used car company's omnichannel experience and featuring a new tagline, "Wanna Drive?" The message will get some fine tuning from the CarMax House Band, singing about how customers are in control of the purchasing process no matter which channel.

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Nestlé Uses TikTok Live Streaming and Influencers for Its Children’s Formulated Milk

Smarties Awards August 22, 2025

Nestlé targeted mothers with a TikTok and influencer campaign that advertised its children’s formulated milk.

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Foursquare’s Q4 2025 Location-Based Targeting Guide: Holiday, Travel, Sports, and the Final Stretch

Knowledge Partners August 10, 2025

Foursquare shared a guide of customizable targeting strategies for major Q4 moments to help connect with high-intent customers and drive ROI.

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This Condom Brand Used Humor to Drive Sales on a Special Occasion

Smarties Awards August 7, 2025

Turkish condom brand OKEY used humor, social media, and store signage to drive sales of its products during the Winter Solstice.

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Marketing News Quiz for July 26, 2025

Marketing News Quiz July 26, 2025

In this week's marketing news quiz: a fall campaign from American Eagle starring Sydney Sweeney, a tasty collaboration from Guinness and Van Leeuwen, a "Stranger Things" limited-edition cookie, and more.

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Sydney Sweeney Soars in American Eagle Fall Campaign

Marketing News July 24, 2025

Clothing brand American Eagle has teamed up with actor Sydney Sweeney for its "Sydney Sweeney Has Great Jeans" fall 2025 campaign. The multi-media campaign focuses on how wearing the retailer's jeans make customers look and feel their best and includes a pair of limited-edition jeans created in collaboration with Sweeney.

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