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Search returned: 55 document(s).
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Nonprofit Fundraising
ASK Answers April 18, 2025How can nonprofits successfully raise funds for their organization?
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SMBs’ Adoption of AI for Campaign Management
Money Slides April 16, 2025Morgan Stanley gauges small- and medium-sized businesses (SMBs) past and future use of tools like Performance Max and Advantage+, along with those SMBs expectations for these tools’ impact on ROAS.
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Challenger Brands
ASK Answers March 13, 2025How do challenger brands succeed in becoming competitive leaders?
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Eight Tips for Aligning MarTech with Strategy
Training Takeaways January 9, 2025Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
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The Four Cs of Effective Messaging in Content Marketing
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies four priorities that should be reflected in content marketing and offers an array of tips to support those priorities.
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Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
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A Five-Step Mobile Marketing Decision Tree
Training Takeaways January 2, 2025ANA instructor Neil Feinstein helps marketers conceptualize their mobile marketing efforts as a schema with five elements.
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Six Questions to Guide Content Marketing Analytics
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies seven questions that can used to help guide one’s approach to content marketing analytics, drawn from his ANA on-demand training course, “Best Practices to Strengthen Your Content Marketing.”
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Seven Tips for Giving Agencies Feedback
Training Takeaways January 2, 2025Advertising legend Jane Maas shared seven tips for providing agencies with feedback on their work.
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The Questions to Ask When Considering a New MarTech Tool
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.
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10 Tips for Great Creative Briefs
Training Takeaways January 2, 2025Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.
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A Taxonomy of Social Media Users
Training Takeaways January 2, 2025Working from definitions first laid out by Charlene Li and Josh Bernhoff in their landmark book “Marketing in the Groundswell,” ANA instructor Neil Feinstein breaks down the varieties of social media users into six categories.
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Content Marketing 101: Mapping Content to the Buyer Journey
Training Takeaways January 2, 2025ANA instructor George Stenitzer explains how to tailor your content marketing to each phase of the buyer’s journey, including which media types to use at each phase.
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Seven Steps Toward Understanding Your Target Audience
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki identifies seven angles from which to look at one’s target audiences to achieve a complete understanding of them.
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The Six Cs of Integrated Marketing
Training Takeaways January 2, 2025Marketing consultant, professor at Ferris State University, and ANA instructor Susan Jones breaks effective integrated marketing down into six elements.
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Best Practices for Marketing on Facebook, Instagram, and TikTok
Training Takeaways January 2, 2025Learn some of the key approaches for leveraging each of these social media platforms.
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Defining Your Marketing Promise in Three Steps
Training Takeaways January 2, 2025Articulate your marketing promise with a simple three-step process.
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Five Elements of an Effective Brand Purpose
Training Takeaways January 2, 2025When crafting your company’s purpose statement, checking five boxes can help ensure its effectiveness.
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Experiential Marketing 101: Basic Best Practices
Training Takeaways January 2, 2025ANA’s on-demand training course “Brand Activations That Drive Results” offers six best practices for conducting experiential events.
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Five Tips for Multicultural Marketing
Training Takeaways January 2, 2025Undertaking multicultural marketing can pose a significant challenge for companies new to such efforts, and especially for smaller companies with fewer resources. By way of introduction, consider five tips from the ANA’s on-demand training course, “Multicultural Marketing — Making the Budget Work Effectively.”
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