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Search returned: 26 document(s).
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Everyone Says Retail Media Has Peaked. Here's Why They're Wrong.
Leading Edge December 2, 2025Jonathan Hopkins, co-founder of Sonder, discusses the importance of retail media networks.
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Made for Each Other: Retail Media and Brand Marketers
Pulse November 7, 2025Bob Liodice, CEO of the Association of National Advertisers (ANA), discusses retail media's rise — and importance.
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ECI Media Management’s Top 10 Insights into Retail Media As It Reaches Maturity
Knowledge Partners November 6, 2025ECI Media Management outlines 10 strategic imperatives for retail media investment, emphasizing omnichannel integration, data ownership, measurement standards, and transparency to maximize media value as the channel matures.
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Retail Media Networks
ASK Answers November 5, 2025What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?
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The Hidden Crisis Costing Brands Millions in Retail Media
POVs October 22, 2025Despite billions being invested into retail media campaigns, many brands are still letting internal misalignment derail their efforts, leaving ton of money on the table in the process. In this POV, we explore the most common internal issues around retail media activation and share how you can fix them.
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PayPal Rolls Out PayPal Ads Manager
Marketing News October 10, 2025Online payments company PayPal on Tuesday introduced PayPal Ads Manager, enabling small businesses that use the online payments service to create their own retail media network. With the launch of PayPal Ads Manager, the market for retail media extends to small businesses, which make up 99.9 percent of the U.S. economy.
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How Instacart Measures Incrementality to Maximize ROI
Conference Session Videos October 8, 2025In this video, Instacart dove into causal methods of measuring incrementality and the importance of pushing the retail media industry toward adopting randomized controlled trials (RCTs), the gold standard for measuring advertising effectiveness.
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American Express Introduces Amex Ads
Marketing News October 7, 2025American Express on Monday announced the launch of Amex Ads, a digital ad platform created to help brands reach Amex card members with more personalized messaging. The program uses first-party data to feed ads to consumers during the moments when they are most likely to shop.
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Instacart Adopts Medical RCTs for Marketing
Event Recaps October 6, 2025Instacart dove into causal methods of measuring incrementality and the importance of pushing the retail media industry toward adopting randomized controlled trials (RCTs), the gold standard for measuring advertising effectiveness.
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Mastercard Introduces Mastercard Commerce Media
Marketing News October 3, 2025Mastercard on Wednesday announced the launch of Mastercard Commerce Media, a digital media network that leverages Mastercard's permissioned data and technology to provide more personalized offerings for advertisers. The launch marks Mastercard's foray into retail media, one of the fastest growing advertising vehicles.
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Six Focus Areas from ANA’s 2025 Retail Media Internal Management Guide
Leading Edge October 3, 2025Retail media networks are on the rise, causing many companies to rethink strategies and organizational structures. The ANA’s September 2025 Retail Media Internal Management Guide outlines some of the challenges and best practices for retail media.
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From Data to Decision: Winning Holiday Retail Media Strategies
Webinar Rewinds September 30, 2025In this webinar, learn how how brands, agencies, and retailers can boost holiday results by activating first-party data for precision targeting, expanding reach via CTV and DOOH, and using contextual strategies to engage shoppers at peak purchase moments.
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AI, Retail Media, and the New CPG Growth Playbook: How Marketers Win in 2026
Webinar Rewinds September 30, 2025CPG leaders are facing unprecedented challenges, from economic pressures to evolving shopper expectations. This webinar provided actionable intelligence to help brands reset their growth strategies, optimize media investments, and win in a complex, AI-powered retail landscape.
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Retail Media Internal Management Guidance
Research Reports September 26, 2025The rise of retail media networks has reshaped the brand-retailer relationship, bringing new complexities that many companies struggle to manage. This report highlights key learnings, best practices, and solutions to improve internal organization and alignment, elevate performance, and achieve better outcomes.
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Unilever Uses Personalized Retail Strategies for Its Campaign with Walmart
REGGIE Awards June 9, 2025Unilever, partnering with Walmart, used personalized strategies to change the audience’s perspectives on where to shop for hairstyling needs.
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Customer Satisfaction with Retail Media Personalization, by the Numbers
Money Slides June 5, 2025Resonate, a leader in AI-powered predictive intelligence, shares survey data from Deloitte that reveals the gulf between retail media networks’ perceptions of the quality of personalization that they deliver and customers’ own level of satisfaction with it.
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Unilever Targets Consumers’ "Wants" Instead of "Needs" at Walgreens
REGGIE Awards May 29, 2025Unilever partnered with Walgreens to target consumers’ "wants" instead of "needs" with a curated goody bag.
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Marketers' Favorite KPIs for Retail Media Networks, 2024
Money Slides February 13, 2025The ANA shares survey data that reveals the KPIs that marketers most prefer to use in gauging the success of their use of retail media networks.
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Marketers' Favorite Retail Media Networks, 2024
Money Slides February 13, 2025The ANA shares data detailing which retail media networks are most used by marketers as of 2024 and to what extent.
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Ranking Marketers' Most Frequently Used Retail Media Networks
Money Slides September 5, 2024The ANA shares the results of a survey that identifies the ten retail media networks that marketers use most — a list that includes the likes of industry behemoths such as Walmart Connect, Amazon Advertising, and Target Roundel, but also smaller players such as Instacart, Sam’s, Costco, and Dollar General.
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