Search Results for All Content (access may be restricted)
Search returned: 248 document(s).
-
Benchmarking, Reinvented
Knowledge Partners November 14, 2025Bruno Gralpois of Agency Mania Solutions offers advice for how to use benchmarking in negotiating agency compensation, as well as the risks of relying on it too much.
view -
Agency Feedback and Performance Evaluation
ASK Answers October 16, 2025How can I give my agency effective, actionable feedback?
view -
Five Essential Elements of Creative Briefs That Actually Drive Results
POVs October 15, 2025With creative effectiveness being one of the top drivers of business success, it is crucial you get your briefs right. Find out what makes a brief great with these five insights, based on feedback from over 900 marketing executives.
view -
Horizon Media Holdings and Havas Launch Global Agency Network
Marketing News September 30, 2025Horizon Media Holdings and Havas on Monday announced the launch of Horizon Global, a global agency network that will operate in more than 100 countries. While the new network combines both media companies' artificial intelligence programs, each firm will maintain its independence when it comes to landing new clients.
view -
Beyond Evaluation
Partner Content September 23, 2025Despite the growing acceptance of client-agency team performance evaluations, the discipline to act upon the results remains a challenge. The failure to respond calls into question the value of the entire exercise, but both sides of the table are eager to find ways to improve the process.
view -
ANA Portfolio of Data Solutions: Future-Proof Your Data Strategies
Research Reports August 11, 2025In this report, the ANA introduces the ANA Data Solutions Framework, the definitive portfolio of data solutions for marketers. This portfolio of data solutions covers the critical data strategies marketers need now to be successful.
view -
Survey: How Marketers Are Tackling Their Agency Management Models
Leading Edge July 30, 2025From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies.
view -
Why Do Brands Spam Agency Reviews? | On Scope
Podcast Clips July 29, 2025Bruno Gralpois, co-founder of Agency Mania Solutions, shares his thoughts on why brands seem to view agency reviews as a go-to move, citing the four major causes he sees.
view -
Do Agency Reviews Cost More Than They’re Worth? | On Scope
Podcast Clips July 29, 2025Bruno Gralpois, co-founder of Agency Mania Solutions, explains why agency reviews are much more costly than they seem, with many under-the-surface expenses that don’t come into consideration when a brand decides to conduct a review.
view -
Signs It’s Time for an Agency Review | On Scope
Podcast Clips July 29, 2025Bruno Gralpois, co-founder of Agency Mania Solutions, discusses how brand-side marketers can know that it is truly time for an agency review, outlining his four-step process for conducting a comprehensive evaluation.
view -
The Hidden Costs of Agency Reviews with Bruno Gralpois
On Scope July 24, 2025Agency Mania Solutions Co-Founder Bruno Gralpois joined the show to discuss the hidden costs of agency reviews, how to determine if your current agency model is a problem, when it’s actually time to conduct a review, and much more.
view -
ANA/4As Standardized RFI Template for Marketing Services
Pulse July 2, 2025This template was created by an ANA/4As Member Task Force and is provided to help streamline and standardize the RFI, leading to a more efficient process for all parties.
view -
ANA Data Ecosystem Value Chain
Pulse July 2, 2025The ANA Data Ecosystem Value Chain is designed to help marketers and data professionals quickly understand the companies and technologies that enable data-driven brand growth in digital marketing.
view -
Better Creative Briefs for Better Brand Building
Research Reports June 26, 2025In a world of mass media fragmentation, any researcher or marketer would say that creativity is more important than ever. And it’s important not for creativity’s sake, but because more creative work is more effective work. And more effective work helps build brands and increase brand value.
view -
How Top Marketing Teams Evaluate Creative Ideas for Maximum Impact
Webinar Rewinds June 24, 2025In this webinar, the co-founders of BetterBriefs, global thought leaders on brief writing, and the creative director and VP of The Wall Street Journal explored how to get to more impactful creative ideas through better assessment practices.
view -
Media Agency New Business Barometer: Full Year 2024, U.S.A.
Knowledge Partners June 9, 2025Global research firm COMvergence reports on recent media account moves and retentions.
view -
The Prevalence of Standardized Methods for Measuring the Value of Client-Agency Relationships
Money Slides May 12, 2025Survey data reveals the percentage of clients and agencies that have adopted standardized means of assessing the value of their relationships.
view -
Report: Client-Agency Relationship Tenure Has Doubled Since 2016
Marketing News May 2, 2025A new study finds that most agencies’ top 10 clients are tied to agency-of-record or retainer-based agreements — suggesting a strong preference for long-term partnerships.
view -
Look Inside 4As/ANA Client-Agency Relationship Tenure Report
Conference Session Videos April 30, 2025In this session centered on a new report from the 4As and ANA on client-agency AOR tenure, speakers explored the latest trends in client-agency tenure, how it varies by agency type, how to achieve value nirvana, and the role mandatory reviews have.
view -
What Sets a Top Performing Agency Apart
Event Recaps April 28, 2025During a session at the 2025 ANA Advertising Financial Management Conference, former Verizon and agency executive Denis Budniewski discussed the attributes of a top-performing agency partner.
view