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Search returned: 41 document(s).
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Advertising Agencies & AI (Artificial Intelligence)
ASK Answers December 4, 2025How are ad agencies using AI, and how is that affecting brand-agency relationships?
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Generative/Answer Engine Optimization (GEO/AEO)
ASK Answers September 17, 2025How can brands optimize their search strategy for the best AI-powered results?
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Marketers’ Uses of AI in 2025, by the Numbers
Money Slides September 3, 2025The ANA shares survey findings from its “Impact Pulse” report that illuminate the popularity of different AI use cases among marketers.
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AI (Artificial Intelligence) and In-House Agencies
ASK Answers September 3, 2025How are in-house agencies utilizing AI tools?
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AI and Generative AI in Marketing
ASK Answers August 14, 2025How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?
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AI and B2B Marketing
ASK Answers August 7, 2025How are B2B marketers utilizing artificial intelligence in their marketing efforts?
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How Shoppers Are Using AI
Money Slides August 6, 2025SAP Emarsys shares survey results that shed light on how consumers are leveraging AI in their shopping experiences.
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AI: Its Applications and Level of Autonomy by Tool
Money Slides July 8, 2025Marley Nonami surveys the landscape of AI tools and assesses the tasks each type is best suited for as well as the level of autonomy it is capable of.
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The Popularity of Different AI Use Cases, by the Numbers
Money Slides July 7, 2025Northwestern University shares survey data that reveals the relative frequency with which marketers turn to AI for assistance with different tasks.
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In-House Agencies’ Current Use of AI Tools
Money Slides July 4, 2025The ANA shares survey data that reveals the extent to which in-house agencies are adopting AI as well as the uses to which they are putting it.
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Top AI Imagery Platforms, Pros and Cons
Money Slides June 16, 2025Mount Sinai Health System draws on its experience with tech-assisted content creation to illuminate the strengths and weaknesses of three of the top AI-enabled imagery platforms: DALL-E, Adobe Firefly, and Midjourney.
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Companies Project the Time Needed to Resolve Gen AI Challenges
Money Slides May 6, 2025Computer Generated Solutions shares survey data from Deloitte that reveals companies’ predictions for how long it will take them to surmount the various challenges involved with adopting generative AI — challenges that range from implementing governance to achieving ROI to acquiring the necessary talent.
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Wall Street's Underestimation of New Tech Markets
Money Slides April 17, 2025Morgan Stanley records the investment community’s history of misjudging the size of the financial opportunities presented by the emergence of new technologies, from PCs to the internet to mobile devices to the cloud — a history that should, perhaps, be taken into account when projecting the futures of still newer technologies such as AI.
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What Emerging Technologies Are People Most Afraid Of
Money Slides April 7, 2025The Kantar Groups shares survey data revealing the level of fear that people express about generative AI, neurotechnology, language translation tools, mixed-reality headsets, and self-driving vehicles.
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Gen AI's Userbase and Use Cases, by the Numbers
Money Slides April 1, 2025The Kantar Group shares survey data that quantifies the adoption of generative AI by gen Z, millennials, gen X, and baby boomers. Additionally, the findings quantify the prevalence of the technology’s adoption for specific uses, such as search, comparing products and prices, getting shopping advice, getting travel advice, getting financial advice, etc.
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How Different Industries Can Leverage AI Agents
Money Slides March 31, 2025Salesforce brainstorms applications for AI agents ideal for companies in industries such as financial services, automotive, manufacturing, health care and life sciences, media, travel, and retail.
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Using ChatGPT to Improve Email Marketing Messages
Money Slides March 25, 2025Jay Schwedelson of Outcome Media explains how to use the AI capabilities of ChatGPT to optimize email marketing messaging and even provides the specific language for the prompt that ChatGPT users should employ.
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Creative Automation
ASK Answers March 20, 2025How can my brand optimize the creative process using automation?
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The Most Important Actions at Each Stage of the Path to AI Excellence
Money Slides March 12, 2025Google and BCG share a maturity model for the adoption of AI tools, along with the results of a survey that indicate what percentage of businesses are currently operating at each stage.
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