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What This Year’s Annual Super Poll Revealed
Leading Edge December 16, 2025For the fourth year in a row, Platinum Rye Entertainment (PRE) conducted an annual survey of viewers’ habits and practices for Big Game Ads.
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ABX x SeeHer Report Links Updated Male Roles to Stronger Female Representation
Knowledge Partners December 16, 2025SeeHer and ABX reveal how outdated male portrayals undermine female representation and ad effectiveness. This report offers GEM®-based strategies to modernize character roles, elevate authenticity, and drive stronger brand resonance and ROI.
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SeeHer and Ipsos Deliver Actionable Insights for Elevating Women’s Representation in Ads
Knowledge Partners December 16, 2025Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.
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Ipsos and SeeHer Report Reveals Authentic Female Portrayals Drive Measurable Brand Growth
Knowledge Partners December 16, 2025Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes.
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How to Maintain Brand Differentiation When Using AI | On Scope
Podcast Clips December 14, 2025We’ve all heard of the “sea of sameness” that is expected to flourish with AI implementation. Caitlin Blewett, CMO at Genpact, shares her thoughts on how marketers might avoid falling into this trap, discussing the ways in which humans can continue to have a critical role in marketing practices, even with AI adoption.
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Are These Brand-Celebrity Pairings a Match Made in Heaven? | On Scope
Podcast Clips December 14, 2025In what might become a regular game on the On Scope podcast, host Mike Berberich and show producer Ryan Dinger discuss which brands should consider partnering with celebrities like Tyler The Creator, Sabrina Carpenter, and Tracy Morgan.
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Procter & Gamble's Native Preps First Branded Feature-Length 'Microsoap'
Marketing News December 12, 2025Procter & Gamble's Native on Wednesday announced that it is launching what it calls the first branded feature-length "microsoap" in the U.S. The marketing effort hitches the personal care brand to the rise of so-called "microdramas," or "verticals" that are filmed in portrait orientation and are designed to be viewed on cellphones.
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What Holiday Movies Teach You About Marketing — Without Trying
Leading Edge December 12, 2025Holiday movies aren’t business textbooks. They’re glossy, snow-drenched, and awash in manufactured feeling. But look past the bells and whistles, and you'll notice how often these chestnuts roast on the same fire: commerce. Somebody's chasing a bonus, a rating, a product launch, and a family moment that's been packaged like a Q4 campaign. When the chase turns sour, the movie accidentally tells the truth about what makes people stay. Here are five lessons from seven tinsel-laden Tinseltown classics that still work in July.
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Arnold Worldwide’s Rosetti Talks Marketing Measurement
Event Recaps December 12, 2025Bre Rossetti from Arnold Worldwide outlined why the future of marketing measurement depends on building a shared strategic language that unites the entire enterprise.
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A Marketer’s Guide to Practical AI Implementation with Caitlin Blewett
On Scope December 11, 2025Genpact CMO Caitlin Blewett shares real world examples of how her team thoughtfully implements AI, how brands can maintain differentiation in AI’s growing “sea of sameness,” and how you can convince leaders caught up in the hype cycle to pump the brakes and be more strategic about AI rollouts.
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Podcasts as a Marketing Tool
ASK Answers December 10, 2025How can I leverage the popularity of podcasts for my brand?
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ABB Talks Blending Emotional Relevance and Technical Excellence
Event Recaps December 9, 2025ABB and Mower demonstrated how emotional relevance, alongside technical excellence, can transform a renewable energy brand from a respected supplier into a trusted partner.
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Your Media Is Optimized. Your Tech Stack Is Solid. Your Work Is ... Forgettable.
Webinar Rewinds December 9, 2025B2B marketing is finally having its moment: bigger budgets, smarter targeting, better tech. But while we’ve optimized everything from channels to data pipelines, there’s one thing we’ve neglected: the work. This webinar unpacked what it really takes to make marketing that moves minds and moves business.
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How Aura Leverages Emerging Technologies in Apparel Marketing
Event Recaps December 8, 2025Aura co-founder and CEO Malcolm Goodwin shared how Aura is leveraging emerging technologies and a trust-first approach to redefine fit, comfort, and confidence in the future of apparel marketing.
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Marketing News Quiz for December 6, 2025
Marketing News Quiz December 6, 2025In this week's marketing news quiz: global advertising spending predictions for 2026, a condiment brand suits up for the upcoming Super Bowl, a holiday-themed augmented reality platform from Snapchat, and more.
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WSAN Puts the Full Court Press on Audio Advertising
Trends and Technology December 5, 2025Laura Correnti, founder and CEO of Deep Blue Sports + Entertainment, says the Women's Sports Audio Network could be a boon for the growing number of partnerships between brands and women's sports.
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From Brand to Business Architecture: Rethinking B2B Brand Strategy
Leading Edge December 4, 2025ANA's latest release, The Confident B2B Marketer Report, explores what effective B2B marketers, “Confident Marketers,” do differently from the rest. This article discusses three of their best practices.
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Codifying Brand as a Meaningful Contributor to Business Value
Leading Edge December 4, 2025Stephanie Fierman, EVP and head of the ANA Brand Practice, discusses the importance of maintaining, building, and growing brand.
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Audio Advertising Gets Some Fine Tuning
Trends and Technology December 3, 2025Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming. At the same time, the industry is trying to address some gaps in measurement when it comes to ad buys.
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Hellmann's Suits Up for Super Bowl LX
Marketing News December 2, 2025Hellmann's on Tuesday announced that it will premiere a new ad during Super Bowl LX on February 8, 2026, the sixth time the mayonnaise brand has suited up for the "Big Game." It's yet another thread in Hellmann's growing ties to the NFL.
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