Search Marketing Knowledge Center

Instagram Launches Reels App for TV

Marketing News December 17, 2025

Instagram wants to give TikTok and YouTube a run for their money. The Meta-owned social site on Tuesday said it is launching its Instagram for TV app in the U.S., via Amazon Fire TV streaming devices, enabling users to watch Instagram Reels videos produced by Instagram users on bigger screens. The move comes three months after Instagram rolled out a dedicated iPad app.

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Procter & Gamble's Native Preps First Branded Feature-Length 'Microsoap'

Marketing News December 12, 2025

Procter & Gamble's Native on Wednesday announced that it is launching what it calls the first branded feature-length "microsoap" in the U.S. The marketing effort hitches the personal care brand to the rise of so-called "microdramas," or "verticals" that are filmed in portrait orientation and are designed to be viewed on cellphones.

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Subway Brings Back Sub Club

Marketing News December 8, 2025

Subway is bringing back its Sub Club loyalty program after a 20-year hiatus, with a twist — every fourth footlong sandwich is free. Fans can sign up to redeem their first free footlong by December 10 and visit SubClubBreadwinner.com for a chance to earn rewards, including an authentic Subway baking oven.

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Snapchat Rolls Out Winter Village

Marketing News December 3, 2025

Snapchat is getting into a wintry mix. The social networking app on Monday introduced Snapchat Winter Village, an augmented reality platform that brings together three luxury brands — BOSS, Chopard, and Lancôme — within an immersive digital village.

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Advertisers Jockey for Position in the Gaming Sector

Trends and Technology November 21, 2025

While immensely popular with consumers, gaming commands less than 5 percent of global media spending. That's starting to change, as brands like Jack in the Box, Jägermeister, and Lowe's ramp up their investments in the sector either by creating their own online venue or partnering with big gaming platforms.

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Walmart Rolls Out New Ad for Holiday Campaign

Marketing News November 17, 2025

Walmart on Monday rolled out the next phase of its Black Friday Deals, along with a new ad for the retailer's WhoKnewVille holiday marketing campaign featuring Walton Goggins as the Grinch. Goggins helped to kick off Walmart's branding campaign, "Who Knew," last summer, touting the retailer's millions of products.

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SONIC Teams Up with Musicians to Promote Custom Coca-Cola Flavors

Marketing News November 3, 2025

SONIC is looking to stir consumers' creative juices with its new marketing campaign. The drive-in fast-food chain on Monday announced that it is giving away a free can of Coca-Cola, Diet Coke, or Coke Zero Sugar, once a day, for a limited time via the SONIC app so fans can concoct their own Coca-Cola flavors.

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Walmart Channels Dr. Seuss in New Holiday Ad Campaign

Marketing News October 29, 2025

Walmart is channeling Dr. Seuss for its latest message. The retailer on Monday rolled out its holiday marketing effort, including a new ad campaign, "WhoKnewVille," and three major shopping events offering thousands of deals on a wide range of consumer items.

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PayPal Rolls Out PayPal Ads Manager

Marketing News October 10, 2025

Online payments company PayPal on Tuesday introduced PayPal Ads Manager, enabling small businesses that use the online payments service to create their own retail media network. With the launch of PayPal Ads Manager, the market for retail media extends to small businesses, which make up 99.9 percent of the U.S. economy.

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Adobe: U.S. Online Spending Is Expected to Reach $253.4 Billion During the Holiday Season

Marketing News October 8, 2025

U.S. online sales are expected to hit $253.4 billion this holiday season, representing a 5.3 percent growth year-over-year, according to Adobe's online shopping forecast for the 2025 holiday season released on Monday. The report contrasts with a decline in consumer confidence, which fell by 3.6 points in September.

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Amazon miniTV Sends Personalized AI Messages to Tax Filers

Smarties Awards August 28, 2025

Amazon miniTV sent personalized messages to tax filers in India using an AI version of its TV series’ actress.

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Pepsodent Helps Fight Tooth Sensitivity During Ramadan

Smarties Awards August 27, 2025

Pepsodent tapped into the cultural relevance of Ramadan to help consumers enjoy traditional Iftar dishes without tooth sensitivity pain. By combining AR gamification, time-targeted creative, and shareable experiences, the brand drove awareness and product adoption with a tech-savvy, food-loving audience.

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How SGH’s App Grew Healthcare Bookings

Smarties Awards August 26, 2025

Saudi German Health leveraged influencers, social media, and targeted content to launch its mobile app and enhance bookings.

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Lifebuoy Uses AR to Promote Hand Hygiene in India

Smarties Awards August 19, 2025

As hand hygiene awareness in India fell to pre-COVID levels, Lifebuoy created an innovative AR experience during West Bengal's Durga Puja festival, where AI-stylized QR codes camouflaged in sacred shrines activated a lifelike 3D animation of Goddess Durga herself, reminding devotees to wash their hands before eating.

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How This Organization Became More Than Just a Bank for Its Customers

Smarties Awards August 19, 2025

Recognizing an opportunity to be more than just a bank for its customers, Yapı Kredi, a Turkish bank, transformed its mobile app offering into more than just a banking tool, but a home base for various lifestyle needs across Turkey.

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How Grab Vietnam Revitalized the Nightlife Economy and Reduced DUIs

Smarties Awards August 14, 2025

Grab Vietnam created an omnichannel campaign to help reinvigorate the nightlife economy while reducing DUIs.

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Mobile Ads Drove Organ Donor Registration in AU

Smarties Awards August 12, 2025

Australia's National Organ and Tissue Authority (OTA) leveraged mobile gaming to increase organ donor registrations among 16-to-25-year-olds, a demographic with only 10 percent registration rates compared to 36 percent nationally.

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These Tips from Omnisend Will Supercharge Your Automated Messaging Efforts

Event Recaps August 6, 2025

Omisend’s Greg Zakowics shared some data on how automated email and SMS communications are significantly outperforming standard campaigns and provided some tips for how marketers can maximize their own efforts with these tactics.

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Integrating Social Media and E-Commerce to Tackle the Turkish Market

Smarties Awards August 5, 2025

Solo, a Turkish brand of surface wipes, capitalized on an integration of TikTok and e-commerce platforms to boost sales.

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Inside the Carolina Hurricanes’ SMS Success Story

Pulse July 16, 2025

Matt Sutor, VP of marketing at the Carolina Hurricanes, shares how his two-person team built a high-impact SMS strategy — delivering 25 times ROI — and offers actionable insights for other lean teams looking to drive results with SMS.

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