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Search returned: 703 document(s).
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AI Thrives on Voluntary Signals
Leading Edge December 18, 2025Sisi Zhang, chief data and analytics officer at Razorfish, discusses why marketers should leverage zero-party data.
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Auctions and Agents: The Next Evolution of Digital Advertising
Leading Edge December 11, 2025Vlad Stesin, CEO at Optable, discusses Ad Context Protocol (AdCP) and how marketers can harness the technology.
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Building Customer-360 Views Through Progressive Profiling
Webinar Rewinds December 11, 2025In this webinar, learn how progressive profiling offers a transformative approach to customer engagement. By thoughtfully capturing data over time — at moments of real value and with explicit consent — brands can assemble a unified, dynamic Customer-360 view.
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ABB Talks Blending Emotional Relevance and Technical Excellence
Event Recaps December 9, 2025ABB and Mower demonstrated how emotional relevance, alongside technical excellence, can transform a renewable energy brand from a respected supplier into a trusted partner.
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How Aura Leverages Emerging Technologies in Apparel Marketing
Event Recaps December 8, 2025Aura co-founder and CEO Malcolm Goodwin shared how Aura is leveraging emerging technologies and a trust-first approach to redefine fit, comfort, and confidence in the future of apparel marketing.
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2026 Ad Tech Forecast: Simplification, Context, and the Rise of Agentic AI
Leading Edge December 5, 2025Brendan Norman, co-founder and CEO of Classify, discusses tech trends for 2026.
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Codifying Brand as a Meaningful Contributor to Business Value
Leading Edge December 4, 2025Stephanie Fierman, EVP and head of the ANA Brand Practice, discusses the importance of maintaining, building, and growing brand.
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You're Thinking About Brand Value Wrong with Alfred DuPuy
On Scope December 4, 2025Brand Finance’s Alfred DuPuy joins On Scope to dive into how the concept and formula for brand valuation has evolved over the years, why brand value is viewed as ephemeral when it is actually a concrete concept, and how misunderstanding all of this is actively hurting your bottom line.
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Macy’s and Deloitte Discuss Personalization at Scale
Event Recaps December 3, 2025During a November 2025 ANA One-Day Conference, Macy’s and Deloitte discussed personalization at scale.
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Beyond the Funnel: Turning Handoffs into Brand-Building Moments
Webinar Rewinds November 19, 2025Creating consistent, branded customer experiences requires smarter collaboration, clearer handoffs, and a shared commitment to customer outcomes. In this webinar, Mower and Knauf explored how marketers can shape the post-purchase experience by turning onboarding, customer service, and contract milestones into brand-building moments.
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How Toyota Is Using CRM 3.0 in the AI Era
Conference Session Videos November 19, 2025Today’s CRM demands intelligent and timely engagements, wrapped in seamless, cross-channel experiences. In this session, discover how CRM 3.0 helps break through the algorithmic noise.
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B2B in the Blended Feed: Reaching Buyers Where They Are
Webinar Rewinds November 18, 2025In this webinar, leaders from TikTok and NewtonX unpacked new research and the implications for B2B marketing. See the data behind a new environment where personal feeds shape business decisions, authentic voices build trust, and entertaining content outperforms traditional formats.
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Shopify Inspired New Entrepreneurs Through Recognition, Not Advertising
Multicultural and Inclusive Marketing Awards November 14, 2025Shopify Milestones celebrated merchant achievements to inspire entrepreneurship while driving global engagement and revenue growth without paid media.
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Words of Wisdom from the 2025 ANA Masters of Marketing Conference
Leading Edge November 13, 2025Below are some of the rich insights and recommendations from the industry leaders who presented at ANA's 2025 Masters of Marketing Conference.
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AI, Social, and Mobile: Powering Mom’s Path to Purchase
Webinar Rewinds November 10, 2025Today’s mom is more digitally fluent and resourceful than ever. In this webinar, speakers explored how technology is transforming the way mom shops and what it means for brands looking to win her attention, trust, and loyalty.
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A Framework to Connect with Each and All Consumers
Conference Session Videos November 8, 2025In this video, the ANA AIMM team challenged the risks of eliminating segment-specific strategies, shared new insights into consumer expectations, and provided marketers with frameworks to authentically connect with each and all consumers — resetting, relaunching, and reigniting growth.
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Why Brand Strategy Is the Key to Customer Experience in the Age of AI
Webinar Rewinds November 7, 2025In this webinar, Lippincott discussed why most brands struggle to align their promises with experiences, and the strategies for transforming CX moments into authentic, branded ones.
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Using AI to Scale Personalization with a Human-Centric Approach
Webinar Rewinds November 7, 2025As AI tools become more accessible, marketers are asking how to scale content without losing the human touch. In this webinar, learn how organizations — from small businesses to mission-driven nonprofits — are using AI to create more intentional, relevant, and human-centered customer experiences.
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How to Build Purchase Intent and Brand Trust with Consumer Connections
Event Soundbites November 6, 2025Authentically connecting with Each and All consumers multiplies purchase intent and brand trust for inclusive marketers.
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Gap Rolls Out Holiday Ad Campaign
Marketing News November 5, 2025The Gap is getting into the groove for the holidays. The apparel brand on Tuesday debuted its holiday marketing campaign, "Give Your Gift," which builds on the momentum from last year's holiday celebration and features an assist from singer-songwriter Sienna Spiro.
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