Search Marketing Knowledge Center

AI, Social, and Mobile: Powering Mom’s Path to Purchase

Webinar Rewinds November 10, 2025

Today’s mom is more digitally fluent and resourceful than ever. In this webinar, speakers explored how technology is transforming the way mom shops and what it means for brands looking to win her attention, trust, and loyalty.

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How Brand Building Happens One Consumer Interaction at a Time

Event Soundbites November 4, 2025

Brand building is like pointillism, painted one dot at a time through consistent interactions with consumers.

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The Case for Brand Building, In a Data-Driven World

Event Recaps November 4, 2025

Todd Kaplan, CMO of North America at Kraft Heinz, shared why brand building has never been more critical and how to do it right in today’s cluttered, data-driven landscape at the 2025 ANA Masters of Marketing Conference.

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Why Brand Building Is Critical in a Data-Driven World

Conference Session Videos November 2, 2025

In this video, Todd Kaplan, CMO of North America at Kraft Heinz, shared why brand building has never been more critical and how to do it right in today’s cluttered, data-driven landscape at the 2025 ANA Masters of Marketing Conference.

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Contests, Giveaways, and Sweepstakes

ASK Answers October 15, 2025

What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?

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Is Gen Alpha’s Influence Overblown? | On Scope

Podcast Clips October 9, 2025

On Scope host Mike Berberich and show producer Ryan Dinger discuss a report that gen Alpha’s future economic impact will eclipse $5 trillion, powered in part by the outsized influence they have on their family’s purchase decisions. Ryan shares his reasons for being skeptical about the numbers.

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How to Find the Customers You're Missing to Drive Traffic and Growth

Conference Session Videos October 9, 2025

Navigating today’s fragmented media landscape and economic uncertainty requires a new approach to marketing measurement. In this video, GroundTruth showed how to find the “hidden ROI”, the ideal customers you’re missing, by leveraging real-world behavior data.

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Adstra’s Subscription Blueprint: Unlocking Growth Through Identity, Retention, and LTV

Knowledge Partners September 17, 2025

Adstra outlines a strategic framework for subscription success, emphasizing acquisition, retention, and lifetime value. Through identity resolution and predictive analytics, marketers can drive growth, reduce churn, and maximize long-term customer relationships.

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Hilton’s Secret to World-Class Guest Experiences? Emotionally Loyal Employees

Event Recaps August 26, 2025

Hilton, in collaboration with Phaedon, shared how it redesigned the Hilton Honors Champion program by empowering frontline workers to become brand advocates, enhancing both career satisfaction and the guest experience across its global portfolio.

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Rockstar’s Bro-Code Unites Blue-Collar Workers

Smarties Awards August 22, 2025

Rockstar’s “Bro-Code” campaign redefined energy drink marketing by prioritizing community and blending occupation-specific media, CRM-driven engagement, and strategic partnerships to drive engagement and foster loyalty.

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Inspira’s Playbook: Keeping Consumers from Walking Away

Knowledge Partners August 14, 2025

Inspira shared insights on keeping brand relationships emotionally relevant, showing how familiarity, meaning, and uniqueness drive loyalty, prevent disengagement, and guide brands from initial connection to long-term consumer love.

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Survey: Peer-to-Peer Networks Key to Opening Value of Loyalty Marketing

Marketing News August 11, 2025

The community aspects of loyalty marketing programs are becoming increasingly crucial, says a new survey. Nearly 70 percent of consumers say they are more likely to join a loyalty program with an active community, and 71 percent consider engaging with fellow members to be important.

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Four Smart Ways to Improve Your Customer Loyalty Program

POVs August 8, 2025

Explore effective strategies to elevate your customer loyalty program in today’s fast-paced, attention-starved world. From real-time engagement and AI-powered personalization to purpose-driven rewards and fraud prevention, this POV video breaks down how brands can build customer loyalty that lasts.

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Q3 2025 Location-Based Targeting Guide: Outsmart Your Competition

Knowledge Partners July 22, 2025

Foursquare shares insights from its Q3 Location-Based Targeting Guide, covering dozens of of customizable targeting strategies for major Q3 moments — from Fourth of July celebrations to back-to-school shopping — helping marketers reach high-intent customers and maximize campaign performance.

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KFC's New Ad Campaign Features a Somber Colonel Sanders

Marketing News July 14, 2025

In a departure from his folksy manner of yore, Colonel Sanders shows his serious side as part of a new KFC ad campaign designed to win back customers and turn around slumping sales. The Colonel's visage also has in-store signage and KFC billboards, with a different tone on the brand's social media channels.

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Key Account Prioritization Quick Win

Quick Wins June 22, 2025

This practical Key Account Prioritization Template enables you to assess and rank key accounts based on opportunity value, win likelihood, and current engagement. Use it to guide resource allocation, planning, and outreach strategies.

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How Amazon Ads Turned Envy into Action with a Bold Brand Campaign

B2 Awards June 18, 2025

To drive greater awareness and consideration among top-tier marketers, Amazon Ads launched a full-funnel campaign built on a deeply human insight: media envy.

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Not Just for Sellers: How Amazon Ads Made a Power Play for All Main Street Businesses

B2 Awards June 18, 2025

Amazon Ads set out to debunk the myth that only businesses selling on Amazon could use its advertising tools, launching “Matches Are Made With Amazon Ads,” a campaign powered by first-party customer data and the emotional pull of Cheap Trick’s iconic anthem, “I Want You to Want Me.”

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Maximizing Marketing Impact: Why Direct Mail Deserves a Place in Every Multichannel Strategy

Event Recaps June 3, 2025

U.S. Postal Service and Colorado State University presented newly commissioned academic research analyzing direct marketing’s effectiveness across multiple dimensions — qualitative interviews, large-scale surveys, and field experiments — with a focus on ROI, customer lifetime value, and its role within omnichannel strategies.

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