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Subway Brings Back Sub Club

Marketing News December 8, 2025

Subway is bringing back its Sub Club loyalty program after a 20-year hiatus, with a twist — every fourth footlong sandwich is free. Fans can sign up to redeem their first free footlong by December 10 and visit SubClubBreadwinner.com for a chance to earn rewards, including an authentic Subway baking oven.

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Marketing News Quiz for December 6, 2025

Marketing News Quiz December 6, 2025

In this week's marketing news quiz: global advertising spending predictions for 2026, a condiment brand suits up for the upcoming Super Bowl, a holiday-themed augmented reality platform from Snapchat, and more.

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Burger King Rolls Out SpongeBob Movie Menu

Marketing News December 1, 2025

Burger King on Monday announced it is partnering with "The SpongeBob Movie: Search for SquarePants" to launch the SpongeBob Menu. The new menu, pegged to the holidays, features a limited-edition collection of sea-inspired menu items based on SpongeBob movie characters. "The SpongeBob Movie: Search for SquarePants" hits theaters December 19.

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Walmart Rolls Out New Ad for Holiday Campaign

Marketing News November 17, 2025

Walmart on Monday rolled out the next phase of its Black Friday Deals, along with a new ad for the retailer's WhoKnewVille holiday marketing campaign featuring Walton Goggins as the Grinch. Goggins helped to kick off Walmart's branding campaign, "Who Knew," last summer, touting the retailer's millions of products.

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Marketing News Quiz for November 1, 2025

Marketing News Quiz November 1, 2025

In this week's marketing news quiz: JCPenney's holiday ad campaign, a brand refresh from PepsiCo, a beauty brand encourages its customers to find their sense of purpose, and more.

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JCPenney Rings in New Holiday Campaign

Marketing News October 29, 2025

JCPenney on Tuesday announced the launch of its upcoming holiday campaign, "It's What They Thought That Counts," emphasizing the joy of giving the perfect gift at an affordable price. The campaign borrows a page from the retailer's "Yes, JCPenney" campaign from earlier in the year, which also celebrated frugality.

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Contests, Giveaways, and Sweepstakes

ASK Answers October 15, 2025

What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?

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American Express Introduces Amex Ads

Marketing News October 7, 2025

American Express on Monday announced the launch of Amex Ads, a digital ad platform created to help brands reach Amex card members with more personalized messaging. The program uses first-party data to feed ads to consumers during the moments when they are most likely to shop.

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Report: Consumers Cut Back on Entertainment Spending

Marketing News August 29, 2025

Americans are curtailing their entertainment spending, a new survey reveals, with streaming subscriptions, movie theaters, and live events seeing the biggest cuts. As they get more selective with dispensing their entertainment dollars, Americans are also divided on what's truly "essential."

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This Chinese Restaurant Chain Markets to Late-Night Diners

Smarties Awards August 28, 2025

Chinese restaurant chain Haidilao created a late-night dining experience for post-event consumers.

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This Vietnamese Ride-Hailing App Installed Benches for User Ease in Seaside Towns

Smarties Awards August 27, 2025

Grab Vietnam installed geo-tagged benches in seaside towns to create meet-up points for drivers and users.

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TikTok Leverages Its Top Creators for Three-Day Promotion

Smarties Awards August 26, 2025

TikTok Shop Vietnam leveraged its creators for a promotional three-day event during a low-sales season for e-commerce.

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Hilton’s Secret to World-Class Guest Experiences? Emotionally Loyal Employees

Event Recaps August 26, 2025

Hilton, in collaboration with Phaedon, shared how it redesigned the Hilton Honors Champion program by empowering frontline workers to become brand advocates, enhancing both career satisfaction and the guest experience across its global portfolio.

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Rockstar’s Bro-Code Unites Blue-Collar Workers

Smarties Awards August 22, 2025

Rockstar’s “Bro-Code” campaign redefined energy drink marketing by prioritizing community and blending occupation-specific media, CRM-driven engagement, and strategic partnerships to drive engagement and foster loyalty.

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Chick-fil-A Beefs It Up for Summer

Marketing News July 15, 2025

Fast-casual restaurant chain Chick-fil-A is back with its third year of spotlighting its signature cows from its "Code Moo" digital game. The campaign touts food rewards, limited-edition cow-themed merchandise, and new missions in the game, available from July 15 to August 4.

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Subway Partners with Netflix for 'Happy Gilmore 2' Promo

Marketing News June 27, 2025

Subway is teaming up with Netflix to sell a limited Happy Gilmore Meal, starting July 10, to plug "Happy Gilmore 2." The meal features a QR code for access to Subway's Happy Place, a microsite inspired by Happy's meditative state he channels to calm down as battles the golf course.

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How McCain Helped Restaurants Do More with Less, One Limited-Time Offer at a Time

B2 Awards June 19, 2025

Facing supply chain setbacks and economic headwinds in 2024, McCain Foods launched a limited-time offer (LTO) campaign to support struggling restaurant operators and reinvigorate sales conversations.

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Promoting Healthy Habits with a Rewards Program

REGGIE Awards May 16, 2025

AARP adopted the tactics of points-based loyalty programs to encourage wellness among older adults.

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DoorDash Renames Itself 'DoorDad' for Mother's Day

Marketing News May 6, 2025

DoorDash is renaming itself for Mother's Day, encouraging users to use "DoorDad" and give busy mothers a break on their day of appreciation. Starring actress Brenda Song, the campaign includes special offers for DashPass members.

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