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Search returned: 164 document(s).
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Sprite Transforms Its "Obey Your Thirst" Campaign with a Fresh Spokeswoman
Multicultural and Inclusive Marketing Awards November 24, 2025The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.
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Western Union’s Appeal to South Asian, Filipino, and Jamaican Communities
Multicultural and Inclusive Marketing Awards November 24, 2025The campaign highlighted the brand’s emotional role in facilitating remittances in culturally specific ways.
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Putney Empowers Juneteenth Education with AI
Multicultural and Inclusive Marketing Awards November 19, 2025Putney launched ChatJuneteenth, the first AI tool built for a holiday, to shift the educational burden away from Black Americans and offer inclusive, accessible learning about Juneteenth’s history and meaning.
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Vanguard Uses Storytelling to Empower Black Financial Journeys
Multicultural and Inclusive Marketing Awards November 19, 2025Vanguard built trust with affluent Black investors through a community-driven campaign that sparked honest financial conversations, using storytelling, research, and media partnerships to empower wealth-building dialogue and deepen brand relevance.
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How P&G Empowered HBCU Students
Multicultural and Inclusive Marketing Awards November 11, 2025P&G’s HBCYOU campaign was a strategic, culturally immersive initiative designed to build lasting connections with HBCU students by meeting their unique needs through trusted products, meaningful experiences, and community-driven engagement.
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Diving into the Details of Inclusive Marketing at P&G
Conference Session Videos November 10, 2025In this video, speakers from P&G and agency the community explored how effective inclusive marketing goes beyond representation and focuses on precision, nuance, and business growth.
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How Coca-Cola Partnered with the ESSENCE Festival to Reach African Americans
Multicultural and Inclusive Marketing Awards November 7, 2025The beverage company made the event an occasion to celebrate Black culture, joy, and community, measuring the activation’s impact through careful listening to the audience.
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How P&G Drives Growth with Multicultural Insights
Event Soundbites November 6, 2025P&G is driving brand growth with integrated marketing that has multicultural insights at its core.
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How Heinz Hijacked the Grammys and Super Bowl with Mustard x Mustard
Multicultural and Inclusive Marketing Awards October 30, 2025Heinz partnered with DJ Mustard to transform its mustard product into a cultural icon. By tapping into viral moments and fan-driven storytelling, the “Mustard x Mustard” campaign blended music, memes, and food culture to engage young, multicultural audiences.
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AARP Promotes Brain Health Among Those 50 and Older
Multicultural and Inclusive Marketing Awards October 29, 2025The campaign targeted African Americans and Latinos with tactics that included tailored influencer marketing.
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P&G and the community: Building Culturally Intelligent Brands
Event Recaps October 22, 2025Speakers from P&G and agency the community explored how effective inclusive marketing goes beyond representation and focuses on precision, nuance, and business growth.
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Indeed’s Rising Voices Rewrites Hollywood’s Hiring Story
In-House Excellence Awards September 30, 2025Indeed’s Rising Voices program empowered underrepresented filmmakers with funding, mentorship, and visibility, creating over 2,500 jobs and producing Academy Award-eligible films that redefined opportunity in Hollywood.
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DoorDash Leveraged Its Partnerships with the NBA and WNBA
In-House Excellence Awards September 19, 2025DoorDash leveraged its ongoing partnership with the NBA and WNBA to deepen engagement with basketball fans — a core audience already highly active on the platform.
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Black & Abroad Combats AI Bias in Travel Marketing
Smarties Awards August 26, 2025Black & Abroad partnered with Shutterstock to address bias in AI generated images and videos related to Black travelers.
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General Mills’ Gushers Showcases Black Creators During New York Fashion Week
Smarties Awards August 26, 2025Gushers, a General Mills brand, showcased young Black fashion designers during New York Fashion Week.
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Dove’s CROWN x LinkedIn: #BlackHairIsProfessional
Smarties Awards August 13, 2025According to the 2023 CROWN Research Study, co-commissioned with Dove, Black women’s hair is 2.5 times more likely to be perceived as unprofessional.
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How Wellstar Empowered Atlanta's Moms
Smarties Awards August 8, 2025As a regional health system serving Atlanta, which has a significant population of Black women, Wellstar recognized an opportunity to better reach and serve Black mothers in the community.
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QuickBooks Partnered with Actress Kerry Washington in this Video Series That Elevated Female Entrepreneurs
B2 Awards July 11, 2025QuickBooks appealed to a BIPOC female audience by offering assistance and mentorship in their business journeys.
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How Kraft Heinz Turned the Drake Versus Kendrick Beef into Business Growth
Event Recaps July 9, 2025Kraft Heinz and marketing agency Cashmere showcased their DJ Mustard collaboration to demonstrate how brands and creators can come together to deliver marketing that truly resonates and drives culture forward.
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How to Turn a Viral Music Moment into a Cultural Sensation
Conference Session Videos June 19, 2025In this video, learn how Kraft Heinz and marketing agency Cashmere showcased their DJ Mustard collaboration to demonstrate how brands and creators can come together to deliver marketing that truly resonates and drives culture forward.
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