Search Marketing Knowledge Center

SeeHer and Ipsos Deliver Actionable Insights for Elevating Women’s Representation in Ads

Knowledge Partners December 16, 2025

Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.

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Ipsos and SeeHer Report Reveals Authentic Female Portrayals Drive Measurable Brand Growth

Knowledge Partners December 16, 2025

Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes.

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Corona’s Beach Upgrades Empower First-Time Visitors with Disabilities

Multicultural and Inclusive Marketing Awards November 21, 2025

Corona launched Accessing Paradise to make Canadian beaches more inclusive for people with mobility impairments, combining accessibility upgrades with community engagement and environmental responsibility to expand access to nature.

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A Framework to Connect with Each and All Consumers

Conference Session Videos November 8, 2025

In this video, the ANA AIMM team challenged the risks of eliminating segment-specific strategies, shared new insights into consumer expectations, and provided marketers with frameworks to authentically connect with each and all consumers — resetting, relaunching, and reigniting growth.

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Marketing Is in an Existential Crisis with Jay Mandel

On Scope November 6, 2025

Jay Mandel, founder of the Marketing Accountability Council, joins On Scope to discuss why it is that many marketers feel burnt out or disenfranchised, unpacking the systemic issues that have led to this growing trend and offering some insight into how we might change course.

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How to Build Purchase Intent and Brand Trust with Consumer Connections

Event Soundbites November 6, 2025

Authentically connecting with Each and All consumers multiplies purchase intent and brand trust for inclusive marketers.

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How the Ad Council’s Anti-Gun Violence Campaign Took Shape | On Scope

Podcast Clips November 5, 2025

From crosswalking to predictive personas, Morning Consult’s Michael Ramlet is intrigued by the future of synthetic research, even going as far as to say it will finally gain marketers some respect from the C-suite.

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How to Identify Social Issues Your Brand Can Champion | On Scope

Podcast Clips November 5, 2025

Using lessons learned during the development of her organization’s “Agree to Agree” campaign, The Ad Council’s Ro Patrick shares her advice for how brands might approach identifying social issues they can take a stand on without getting caught in the tense political fray.

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Sustainability: Six Best Practices

Leading Edge October 31, 2025

For brands that want to build brand trust and garner loyal customers who not only value their products but feel connected to the brand’s ethics, prioritizing sustainability within the enterprise is not just a “nice to have” but a necessity. This article discuss six best practices.

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How Dove Took a Stand for Hispanic Girls in Sports

Multicultural and Inclusive Marketing Awards October 28, 2025

Dove strove to decrease the rate at which Hispanic girls dropped out of sports due to low body confidence.

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How to Relaunch Inclusive Marketing

Event Recaps October 21, 2025

At the 2025 ANA Multicultural and Inclusive Marketing Conference, the ANA AIMM team challenged the risks of eliminating segment-specific strategies, shared new insights into consumer expectations, and provided marketers with frameworks to authentically connect with each and all consumers — resetting, relaunching, and reigniting growth.

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How PepsiCo and Feed the Children Activate Impact

Event Recaps October 9, 2025

PepsiCo and Feed the Children’s 31-year partnership showcases how authentic purpose drives marketing impact, turning shared values into measurable results through storytelling, employee engagement, and community-focused brand collaboration.

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Teleflora and Make-A-Wish Unite for Holiday Campaign That Drives Sales and Social Impact

In-House Excellence Awards October 8, 2025

Teleflora’s holiday campaign with Make-A-Wish drove strong sales and met its donation goal, proving that socially responsible marketing can deliver meaningful impact.

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Truth Launches Social-First Campaign to Support Young Adults Quitting Nicotine

In-House Excellence Awards October 7, 2025

Truth’s socially responsible campaign helped nearly 16,000 young adults begin their journey to quit nicotine through message-driven creative and efficient outreach.

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Storytelling at Scale: How to Deliver Emotion, Engagement, and Measurable Brand Impact with USPS

Webinar Rewinds October 1, 2025

For over 112 years, USPS has brought joy to families nationwide through Operation Santa. In this webinar, learn how to identify and activate powerful, engaging, and audience-centered stories and gain insight on how to measure the success of branding and content marketing efforts beyond impressions.

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Indeed’s Rising Voices Rewrites Hollywood’s Hiring Story

In-House Excellence Awards September 30, 2025

Indeed’s Rising Voices program empowered underrepresented filmmakers with funding, mentorship, and visibility, creating over 2,500 jobs and producing Academy Award-eligible films that redefined opportunity in Hollywood.

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Marketing to Hispanics

ASK Answers September 25, 2025

How can my brand effectively market to Hispanics?

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PepsiCo and Unilever Launch 'STEP up for Agriculture' Initiative

Marketing News September 22, 2025

PepsiCo and Unilever are banding together to launch Supporting Trusted Engagement and Partnership up for Agriculture (STEP up for Ag), which is designed to strengthen the sustainability efforts of farmer-facing support organizations across North America.

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How the Kansas City Royals Challenged the Mental Health Crisis in Youth Sports

Smarties Awards August 27, 2025

The Kansas City Royals launched “Shut Out the Stigma,” a campaign featuring a powerful documentary, open letters, and team-driven advocacy to drive awareness and cultural change to spotlight the mental health crisis in youth sports.

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