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Search returned: 49 document(s).
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Corona’s Beach Upgrades Empower First-Time Visitors with Disabilities
Multicultural and Inclusive Marketing Awards November 21, 2025Corona launched Accessing Paradise to make Canadian beaches more inclusive for people with mobility impairments, combining accessibility upgrades with community engagement and environmental responsibility to expand access to nature.
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Tennessee Used Music and Emotion to Transform Accessibility in Travel
Multicultural and Inclusive Marketing Awards November 14, 2025Tennessee’s Sound Sites campaign reimagined alt-text as lyrical storytelling to make travel more inclusive — driving engagement, awareness, and accessibility for blind and visually impaired travelers.
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Headspace’s Strategic Partnerships: Expanding Access to Mental Health Support
Event Recaps November 6, 2025Headspace SVP Connie Chan Wang shared how the brand is redefining mental health care through inclusive partnerships, product evolution, and a philosophy rooted in meeting people where they are.
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Sensodyne Drives Awareness and Advocacy for Sensory-Inclusive Dental Care
Multicultural and Inclusive Marketing Awards November 3, 2025Sensodyne’s sensory-inclusive campaign raised awareness and drove industry change by spotlighting neurodivergent experiences and promoting accessible oral care through education, advocacy, and storytelling.
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Best Practices for Portraying People with Disabilities in Advertising
ASK Answers July 30, 2025How are brands depicting and including individuals with disabilities in their communications?
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Study Finds Creative Industries Undervalue Neurodivergent Talent
Marketing News June 23, 2025Nearly half of the people working in the creative industry identify as neurodivergent, according to a new study, and offer marketers unique strengths. However, stigma, "neurotypical" ways of working, and lack of flexibility get in the way, with roughly 33 percent of neurodivergent employees not satisfied in their roles.
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Breaking Barriers: The Power of Inclusive Storytelling in Brand Marketing with Subaru
Webinar Rewinds April 23, 2025In this webinar, get an an insightful look into "A Beautiful Silence," an award-winning campaign that redefines inclusivity in outdoor spaces, showcasing Subaru’s commitment to telling stories centered on the unifying experiences of being human.
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How Marketers Brace for the European Accessibility Act
Trends and Technology February 14, 2025Despite ample lead time, many brands remain ill-prepared for the European Accessibility Act, which goes into effect on June 28, 2025. Those marketers who haven't already started may need to enhance their websites and algorithms to comply with the comprehensive new law and cater to people with disabilities.
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These Three Brands Make Positive Change for Disability Rights
Pulse January 29, 2025Today’s generations, like gen Z and millennials, are proven to favor brands that are committed to creating positive impacts for society. To connect with these generations, brands are exploring new ways in which they can use their campaigns for good. One sector of society in need of inclusion and support from brands is people with disabilities.
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Easterseals Showed That “Disability is Not a Dirty Word” with This Inclusion-Focused Campaign
Multicultural and Inclusive Marketing Awards January 6, 2025Easterseals brought some much-needed attention to the Disability Pride movement by creating a campaign that highlighted the lives of disabled people. Crucially, the campaign creative was developed with consultation from people with disabilities.
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How This Org Focused on Creating Change for People with Down Syndrome
Multicultural and Inclusive Marketing Awards January 6, 2025"Absurd Promises" was driven by a powerful dual objective from ASDRA (Asociación Síndrome de Down de la República Argentina), in partnership with VML Argentina, which was laser-focused on creating meaningful and lasting change for people with Down syndrome in Argentina.
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Subaru’s "Beautiful Silence" Demonstrates Inclusivity
Multicultural and Inclusive Marketing Awards January 6, 2025As the National Park Foundation’s largest corporate donor, Subaru wanted to create an emotional commercial demonstrating that regardless of race, gender or physical challenges, everyone can share this amazing experience.
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Bridgestone Leverages Its Tire Engineering Expertise to Push Boundaries for Differently-Abled Athletes
Multicultural and Inclusive Marketing Awards January 6, 2025Bridgestone worked with Levelwing and Paralympic athletes to develop tire rubber applications for adaptive sports equipment to empower differently abled athletes to push the boundaries of what’s possible.
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How Well Represented Different Minorities Feel in Ads, by the Numbers
Money Slides January 2, 2025The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares survey data revealing what percentage of Asian, Black, Hispanic, LGBTQ+, disabled and White non-Hispanic consumers feel underrepresented or stereotyped in advertising.
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Walmart Rolls Out App to Aid Blind Shoppers
Marketing News December 6, 2024Walmart joins a growing number of retailers offering a wayfinding app that connects people who are blind or have low vision with sighted interpreters. As brands continue to bolster their communications for people with disabilities, a major test comes at the start of next summer when the European Accessibility Act takes effect.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Event Recaps November 19, 2024This session explored how the National Down Syndrome Society (NDSS) has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Event Soundbites November 19, 2024NDSS is advancing representation by putting the Down syndrome community at the core of its marketing decision-making.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Conference Session Videos November 19, 2024In this video, the National Down Syndrome Society (NDSS) explored how it has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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Empowering Authentically and Shifting Public Perceptions
Pulse October 29, 2024Kandi Pickard is the President and CEO, Michelle Sagan is the Director of Communications & Marketing, and Kayla McKeon is the Manager of Grassroots Advocacy at the National Down Syndrome Society (NDSS). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kandi, Michelle, and Kayla for a pre-conference interview in which they discussed how to advance representation and shift public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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Inclusive Marketing Excellence: Award-Winning Case Studies
Research Reports October 9, 2024This case study book provides a tool to help ANA members understand how to drive growth in a number of diverse category segments. It draws from the top work in the Multicultural Excellence, REGGIE, In-House Excellence, and B2 Awards.
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