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Search returned: 6523 document(s).
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Salesforce’s Kihn Talks Martech and AI for Improved Customer Experience
Event Recaps December 18, 2025Martin Kihn from Salesforce showed how marketers can use martech and AI to transform customer experience and drive profitable growth.
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Beyond the Base: Cross-Cultural Marketing That Connects at CBB Bank
Event Recaps December 16, 2025CBB Bank’s journey from serving a niche Korean American business community to engaging a broader, multicultural audience offers a compelling blueprint for modern B2B growth. This case study, CBB&ME, explores how the bank expanded its reach by tapping into shared values across cultural segments — without relying on language-specific infrastructure.
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Unbraiding the Truth: Millennial Voices on Safety and Transparency in Beauty
Event Recaps December 16, 2025This session explores how Consumer Reports' research and integrated marketing campaign combined storytelling, influencer partnerships, and community engagement to empower Millennial audiences and advocates to demand safer, more transparent beauty products.
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James Baldwin 100: Building a Modern Cultural Movement Around a Literary Icon
Event Recaps December 16, 2025Blending literature, culture, and digital innovation, Baldwin 100 reintroduced James Baldwin to a new generation. Through social storytelling, influencer collaborations, and cultural partnerships, the campaign turned his centennial into a dynamic, year-long celebration that reignited conversation around his work and its timeless relevance.
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Tips for a Successful B2B Influencer Brand Trip
Event Recaps December 15, 2025During a session at a December 3, 2025 ANA Members-Only Conference, Mikaela Maloney, senior manager, content and communications at IDEAL Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget.
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From Chaos to Cohesion: Labcorp’s Roadmap for Scalable Alignment
Event Recaps December 15, 2025Labcorp leveraged brand strategy principles to align marketing and sales, creating a field activation model that improved sales readiness, accelerated growth, and delivered consistent messaging across complex B2B environments.
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Seeing Every Vision of You: Building Authentic LGBTQ+ Representation Through Eyewear and Action
Event Recaps December 13, 2025Eyebuydirect believes individuality is a superpower — and authentic representation begins with visibility. Learn how the digital-first eyewear brand has turned purpose into practice through ongoing support for the LGBTQ+ community.
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How to Make Your ABM Unforgettable
Event Recaps December 12, 2025Andy Penkalski, associate director at Bader Rutter, discussed how to blend a traditional account-based marketing (ABM) approach with a media and data activation strategy that goes beyond traditional B2B channels and make your marketing messages not just unavoidable but totally unforgettable.
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Arnold Worldwide’s Rosetti Talks Marketing Measurement
Event Recaps December 12, 2025Bre Rossetti from Arnold Worldwide outlined why the future of marketing measurement depends on building a shared strategic language that unites the entire enterprise.
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Tying Experience to Growth
Event Recaps December 12, 2025For Todd Unger, CXO of the AMA, customer experience means a seamless integration of marketing, product, commerce, and service. He shared his lessons for making any organization truly friction-free and customer-centric.
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Brand and Customer Experience Together Drive Growth
Event Recaps December 12, 2025In this session, explore the components of brand experience (BX) and customer experience (CX) and see several examples of how they come together in a measurement framework to shape acquisition and retention strategies to drive profitable growth.
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Trust Is Your Brand's Promise, Kept
Event Recaps December 12, 2025This session revealed how leading organizations align their capabilities with customer needs to build the trust that transforms one-time buyers into loyal advocates and drives sustainable business growth.
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From the Inside Out: Crafting Copy That Connects Business to Brand
Event Recaps December 12, 2025Kristen Scharf, senior copywriter at The Cooler at Experian, brings a fresh and thoughtful lens to the creative work of in-house agencies. She explored how being embedded within the organization sharpens storytelling, strengthens strategy, and deepens the connection between creative output and business impact.
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How Trust Drives B2B Influencer Marketing Partnerships
Conference Session Videos December 11, 2025In this video, Theresa Caragol, founder of AchieveUnite and author of Partnering for Success, revealed a proven framework for turning strategic alliances into measurable influencer impact. She showed how to identify the right collaborators, cultivate long-term relationships, and harness community influence across platforms from LinkedIn to niche forums.
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How Kyndryl Built a Dynamic Digital Media Platform
Conference Session Videos December 11, 2025Kyndryl recently launched The Kyndryl Institute, a dynamic digital media platform designed to spark public dialogue and elevate thought leadership. In this video, marketing leaders Ken Robertson and Lisa Kay Davis shared how the initiative was built and how it thrives through client co-creation and a partner-agnostic ecosystem.
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Rethinking Influencer Strategies in B2B Marketing
Conference Session Videos December 11, 2025When it comes to B2B marketing, the rules of engagement are changing — and so are the players. In this video, Cameo for Business revealed how brands are rethinking influencer strategy to reach decision-makers in unexpected, highly personalized ways.
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How a B2B Influencer Brand Trip Drove Unprecedented Demand
Conference Session Videos December 11, 2025B2B company IDEAL Electrical had the tall task of creating brand awareness and purchase interest in an unparalleled year of innovation. In this video, learn how the marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around new product launches.
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How Hellman's Uses B2B Influencer Marketing to Reshape Engagement
Conference Session Videos December 11, 2025In this video, learn how Unilever Food Solutions leverages creators to drive trust, relevance, and conversion across the funnel, blending creativity with measurable impact.
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The Strategic Rise of B2B Influencer Marketing
Conference Session Videos December 11, 2025In this video, learn about the rise of B2B influencer marketing and how organizations are leveraging a range of voices — from industry experts and employee advocates to micro-influencers and even business-relevant celebrities — to build credibility, expand reach, and drive meaningful engagement.
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Building Customer-360 Views Through Progressive Profiling
Webinar Rewinds December 11, 2025In this webinar, learn how progressive profiling offers a transformative approach to customer engagement. By thoughtfully capturing data over time — at moments of real value and with explicit consent — brands can assemble a unified, dynamic Customer-360 view.
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